[Hiring] Digital Marketing Manager @The Luminos Fund

Role Description

The Luminos Fund, an international nonprofit bringing education opportunities to the world's most vulnerable children, seeks a Digital Marketing Manager to help more people discover, engage with, and support our education mission. This is an opportunity for an ambitious, creative, data-informed marketer to grow Luminos' reach among prospective donors and influencers, and convert that interest into lasting, quantifiable engagement and support.

The Digital Marketing Manager will manage Luminos' social media channels, digital audience growth, and outreach for major fundraising and awareness campaigns. Working closely with colleagues in Development and Communications, the manager will:

• Expand Luminos' online reach by bringing Luminos stories and evidence to new audiences.
• Engage and steward existing online champions.
• Enhance the online experience for Luminos supporters.
• Expand Luminos' online individual giving program, with success measured against growth in online contributors.
• Own digital marketing planning, execution, and reporting across channels.

This new full-time role will report to the Senior Director of Communications within the Development & Communications team. We prefer candidates based in Boston or London, for overlap with the team, but will consider exceptional candidates based remotely within time zones from U.S. Eastern Time and GMT. Occasional travel may be required. We are looking to fill this position as soon as possible.

Qualifications

• Bachelor's degree required.
• 5 years of progressively senior professional experience in digital marketing, communications, or fundraising, ideally in a nonprofit or mission-driven setting.
• Proven experience with email marketing platforms (Mailchimp strongly preferred), including audience expansion and segmentation.
• Experience with Salesforce or a comparable CRM, including using data to track engagement and inform strategy.
• Experience using AI tools to achieve goals and streamline workflows (e.g., Claude).
• Experience building or growing online individual giving or digital fundraising programs, with a track record of increasing donors and donor retention.
• Demonstrated experience managing social media accounts and content calendars across major platforms, in real-time, with accuracy, and with urgency.
• Exceptional writing and editing skills, with the ability to adapt tone and messaging for different audiences.
• Comfort with analytics and reporting tools, and a data-informed approach to decision-making.
• Experience with online donation platforms (e.g., Fundraise Up) and basic design tools (e.g., Canva) is a plus.
• Experience working with celebrities, influencers, partners, and/or paid digital campaigns is a plus.
• Excellent organizational skills and the ability to manage multiple projects and deadlines simultaneously.
• Interest in global education, evidence-based approaches to learning, and locally led development.
• Strong interpersonal skills and the ability to collaborate effectively across teams and time zones.

Requirements

• Build Luminos' online individual giving strategy.
• Develop distinct messaging for individual donors.
• Create and implement a post-giving engagement plan.
• Manage Luminos' presence on third-party online giving platforms.
• Plan and execute email marketing campaigns in Mailchimp.
• Build and maintain audience segments, automated journeys, and A/B tests.
• Lead digital outreach for major fundraising and awareness campaigns.
• Own the day-to-day management of Luminos' social media channels.
• Adapt stories and materials into effective platform-specific posts and campaigns.
• Partner with colleagues to enhance the donor path on the website.
• Be accountable for annual online giving targets.
• Set ambitious data-informed goals for social, email, web, and digital fundraising efforts.
• Stay current on best digital marketing practices.

Benefits

• Salary will be commensurate with experience and location.

Application Information

To apply for this role, please complete the online application with your resume or CV and a cover letter describing why you are a good match for this position. Please also share 1-2 examples of digital marketing or donor communications work you have led (e.g., an email campaign, social media content, or a donation page you helped optimize).

The Luminos Fund is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All applicants will be considered for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability, or any other protected status.