[Hiring] Digital Marketing Manager @GE HealthCare

Role Description

The Digital Marketing Manager, Contrast Media Portfolio is responsible for developing and implementing digital marketing campaigns and programs that leverage data, marketing automation, and AI-enabled technologies to enhance customer engagement, generate qualified sales opportunities, and improve campaign performance across the portfolio. This role manages and optimizes the digital ecosystem and marketing technology stack, including CRM, automation, analytics, content, and digital advertising platforms, to enable connected, compliant, and measurable customer experiences.

This individual contributor partners closely with Brand Management, Marketing Communications, Sales, IT, analytics, and external agencies to translate business priorities into targeted digital programs. The manager uses segmentation, personalization, A/B testing, campaign analytics, and lifecycle marketing to improve conversion, strengthen lead nurturing, and connect digital activity to commercial outcomes. The role also provides creative input and content guidance for campaigns, launches, and events.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, Data Analytics, Computer Science, or a related field.
• 7+ years of experience in digital marketing, marketing operations, revenue marketing, marketing automation, digital customer marketing, or a related field, preferably in the pharmaceutical or healthcare industry.
• Proven track record of successfully managing and supporting multi-channel marketing campaigns from planning through execution, measurement, and optimization.
• Hands-on experience with digital marketing tools and software, including CRM, marketing automation, analytics, or related marketing technology.
• Strong organizational, communication, analytical, project management, and problem-solving skills.
• Knowledge of regulated promotional environments, digital privacy, consent, and compliant marketing practices preferred.

Requirements

• Experience developing and executing integrated digital campaigns that drive engagement, lead generation, conversion, revenue, and customer retention.
• Proficiency in managing and maintaining a digital marketing technology stack, including CRM systems, marketing automation platforms, content and asset management, analytics tools, and digital advertising platforms. Experience with Salesforce, Marketo, Adobe Experience Cloud, Power BI, Tableau, HubSpot, Eloqua, Knak, or comparable tools is preferred.
• Familiarity with AI-enabled tools for personalization, campaign optimization, workflow efficiency, predictive insights, and real-time data analysis.
• Experience integrating digital tools and platforms to create a compliant and seamless ecosystem that supports marketing and customer engagement goals.
• Strong analytical skills with the ability to monitor, measure, and report on digital marketing performance and translate insights into campaign improvements.
• Excellent cross-functional collaboration skills, particularly with Brand Management, Marketing Communications, Commercial Operations, Sales, IT, analytics, and agency partners.
• Exceptional project management, budgeting, prioritization, and organizational skills with the ability to manage concurrent workstreams.
• Strong written and verbal communication, negotiation, influencing, and problem-solving capabilities.
• Ability to exercise sound judgment, propose solutions outside standard parameters when appropriate, and bring stakeholders to consensus.
• Acts as a resource for colleagues with less digital marketing experience and may lead small to medium-sized projects with defined risk and resource requirements.

Benefits

• Competitive benefits package, including medical, dental, vision, paid time off, and a 401(k) plan with employee and company contribution opportunities.
• Life, disability, and accident insurance.
• Tuition reimbursement.