[Hiring] Digital Marketing Manager @Spryker

Role Description

As a Digital Marketing Manager, you will be an integral part of Spryker’s global marketing team, owning the digital experiences and activation that help the right B2B buyers discover, understand, and engage with Spryker. You will improve our website journey; from page structure and landing-page briefs to publishing and iteration - while planning and optimising paid campaigns and supporting field marketing across key markets.

Reporting to the Director Marketing, you will connect Spryker’s website, paid media, and field activity into measurable campaign journeys. This is a hands-on role for a mid-level digital marketer who is comfortable owning delivery, using performance data to make decisions, and coordinating work across teams, with a strong focus on the DACH region.

• Own and improve the website experience for campaigns, priority topics, and key business updates.
• Manage web updates from brief to publication, working with content owners, subject-matter experts, design, and other internal stakeholders.
• Set up and manage paid campaigns across LinkedIn, Google Ads, and other relevant channels.
• Monitor and optimise paid activity through regular performance reviews, budget and pacing management, audience and keyword refinement, and creative or landing-page testing.
• Track and assess campaign results, including activity such as newsletter sponsorships, paid promotions, and other lead-generating campaigns.
• Support field marketing activities, particularly in the DACH region and other priority markets.
• Provide hands-on support for events when needed, including coordinating logistics, working with printers and suppliers, preparing materials, and helping with on-the-ground execution.
• Contribute across the wider digital marketing function as a generalist.

Qualifications

• 3–5 years of experience in digital marketing, with experience working in a B2B SaaS or technology environment.
• A track record of working across several areas of digital marketing rather than in only one narrow specialism.
• Hands-on experience setting up and managing paid campaigns, particularly in LinkedIn Campaign Manager and Google Ads.
• Practical experience creating and improving landing pages or website pages using a visual or modular builder.
• An understanding of landing-page and website best practices.
• Experience using analytics, advertising, and CRM or marketing automation data to evaluate performance and make practical recommendations.
• Experience supporting events, sponsorships, webinars, partner activities, or other field marketing programmes is an advantage.
• Familiarity with Spryker’s target industries is helpful but not required.

Requirements

• Experience with a CMS or website platform with a visual or modular page builder, such as HubSpot, WordPress, Contentful, or a similar solution.
• Practical experience with paid media and measurement tools such as LinkedIn Campaign Manager, Google Ads, Google Analytics 4, Google Tag Manager, or comparable platforms.
• Familiarity with CRM and marketing automation tools such as HubSpot or Salesforce.
• An interest in using AI and automation responsibly to improve marketing workflows.

Benefits

• Ultimate Flexibility: Work from anywhere with fully flexible hours and unlimited vacation days.
• Growth Opportunities: Invest in your future with a dedicated budget for self-learning tools, training, workshops, and language classes.
• Inclusive & Diverse Culture: Embrace your authentic self in an environment that celebrates diversity.
• The Spryker Spirit: Experience a low-ego, collaborative culture that values connection, curiosity, and innovation.
• Cutting-Edge Innovation: Be at the forefront of enterprise commerce by working with the latest technologies and tools.
• Embrace the FLOW: Live our FLOW philosophy—Flexible, Life, Oryx, Work—which redefines the work-life balance.