[Hiring] Digital Marketing Manager @The Humane Choices Foundation

Role Description

The Humane Choices Foundation is looking for a Volunteer Digital Marketing Manager who understands that the most powerful thing a mission-driven organization can do online is show up when people are actively searching for answers. This role is built around discoverability.

• Own our search presence and shape how we appear in an era where AI tools are changing how people find information.
• Build a digital marketing engine that works for us around the clock, not just when we post something new.

What You Will Do

• Search Engine Optimization (SEO)
  • Conduct thorough keyword research to identify terms and questions our target audiences are actively searching for.
  • Develop and execute an on-page SEO strategy across our Wix website.
  • Build an off-page SEO strategy that grows our domain authority.
  • Conduct regular technical SEO audits.
  • Track keyword rankings, organic traffic, and search visibility.
  • Collaborate with our content team to ensure every blog post and resource page is structured to rank.
• Answer Engine Optimization (AEO)
  • Optimize our content to appear in AI-generated answers and featured snippets.
  • Structure content using clear question-and-answer formats and schema markup.
  • Identify questions people are asking about animal rights and ensure we have clear, credible answers published.
  • Monitor how HCF is referenced in AI-generated responses.
  • Stay current on AEO best practices as AI search tools develop.
• Content Strategy and Distribution
  • Work closely with our content team to build a content strategy grounded in search demand.
  • Ensure content is structured for both human readers and search engines.
  • Develop a content distribution strategy that extends the reach of every piece we publish.
  • Identify evergreen content opportunities.
  • Repurpose high-performing content into formats suited to different channels.
• Email Marketing
  • Manage our email marketing program end to end.
  • Write and structure emails that drive meaningful action.
  • Build automated sequences for new subscribers.
  • Track and improve open rates and click-through rates.
• Paid Digital and Performance Marketing
  • Plan and manage paid search campaigns through Google Ads.
  • Develop and test paid campaigns on Meta or other platforms.
  • Ensure all paid activity is tied to clear conversion goals.
  • Report on paid performance in plain language.
• Analytics and Reporting
  • Own our analytics infrastructure.
  • Report weekly on core metrics.
  • Translate data into clear recommendations.
  • Use performance insights to refine our digital marketing approach.

Qualifications

• Demonstrated experience in digital marketing with a focus on SEO.
• Working knowledge of AEO principles.
• Familiarity with tools such as Google Search Console and Google Analytics.
• Strong analytical thinking with the ability to turn data into actionable decisions.
• Good writing skills for content that serves both readers and search engines.
• Self-directed and organized in a remote volunteer environment.
• Genuine alignment with the mission and values of the Humane Choices Foundation.

Requirements

• Experience running Google Ad Grants for a nonprofit organization.
• Familiarity with schema markup and structured data implementation.
• Background in content marketing for advocacy, health, or sustainability topics.
• Knowledge of CASL and Canadian email marketing compliance.
• Experience with Wix SEO tools or similar website platforms.
• Understanding of how large language models and AI search tools index content.

Benefits

• SEO and AEO work compounds over time, contributing to protecting animals and shifting public perception.
• Strategic ownership of our entire digital marketing and search presence.
• Opportunity to build an SEO and AEO foundation from scratch.
• Flexible, fully remote volunteer arrangement.
• Close collaboration with our content, video, and leadership teams.
• Meaningful portfolio experience in nonprofit and advocacy digital marketing.