[Hiring] Digital Marketing Manager @Sphere Partners

Role Description

We are looking for a hands-on, data-driven Senior Marketing Manager with proven B2B experience (4–5+ years) to own and execute our end-to-end marketing engine. This role will lead all aspects of content marketing, website optimization, demand generation, and campaign management, with a strong focus on pipeline impact and lead quality.

As the key marketer in a lean team, you’ll collaborate cross-functionally with sales, product, and external partners — and be comfortable switching between strategy and execution daily.

Location: Albania, Bosnia and Herzegovina, Estonia, Hungary, Latvia, Serbia, Lithuania, Romania, Brazil, Argentina, Colombia, Chile

Key Responsibilities

• Campaign Strategy & Execution:
  • Plan and execute full-funnel marketing campaigns (email, paid, social, webinars, outbound enablement) with a focus on lead generation and revenue.
  • Run Account-Based Marketing (ABM) programs to target strategic enterprise accounts.
  • Coordinate messaging, content, and distribution across the funnel.
• Content & Website Ownership:
  • Lead content strategy: case studies, landing pages, blog posts, campaign assets, and sales enablement content.
  • Own and improve the company website – including CRO testing, SEO basics, and new page creation.
  • Ensure consistent brand voice and message across channels.
• Lead Generation & Funnel Optimization:
  • Manage lead capture, nurturing, and qualification across platforms (e.g. HubSpot, LinkedIn Ads, Google Ads).
  • Continuously optimize campaigns based on performance data (CPL, MQL-to-SQL conversion, pipeline influence).
  • Partner with Sales to align lead scoring, handover, and follow-up processes.
• Performance & Analytics:
  • Track and report on KPIs (lead volume, quality, cost per lead, campaign ROI).
  • Analyze campaign performance and use insights to improve future tactics.
  • Own and optimize the marketing tech stack (CRM, automation tools, analytics platforms).

Qualifications

• 4–5+ years B2B marketing experience, ideally in SaaS, logistics, or tech sectors.
• Strong background in content marketing and website management.
• Proven ability to plan and run marketing campaigns from strategy through execution and measurement.
• Hands-on experience with ABM, CRM systems (e.g. HubSpot or Salesforce), and performance tools (Google Analytics, LinkedIn Campaign Manager, etc.).
• Strong project management skills — able to juggle multiple priorities and move fast.
• Excellent written and verbal communication in English.
• Comfortable working in a lean team environment with an ownership mindset.

Nice to Have

• Experience in IT consulting or tech industry.
• Design / visual content skills (e.g. Canva, Figma).
• Familiarity with SEO tools (e.g. Ahrefs, SEMrush).
• Webinar/event experience.