[Hiring] Digital Marketing Manager @Instinct Science

Role Description

This job, and the team at Instinct, is remote. Instinct Science has an immediate opening for an experienced, passionate Digital Marketing Manager to develop, deploy, and manage innovative online strategies, ensuring our message remains consistent and engaging.

• Produce high-quality online content that engages prospects and builds brand recognition
• Accountable for growth in website traffic, website engagement, inbound lead targets, conversion rates, and sales pipeline creation
• Well-versed in strategic communications and managing activities such as web strategy, editorial content development, SEO, and AI search best practices
• Hands-on individual who can take projects from concept to implementation
• Proven track record of developing digital marketing campaigns in a B2B SaaS environment

What You’ll Do

• Management of corporate websites, including strategy, messaging, and lead generation
• Give direction to external agencies and developers (as needed) to optimize the website back-end and improve site performance
• Working collaboratively with marketing, product, sales, and services teams on content and digital marketing strategies to optimize website traffic and lead conversion rates
• Execute SEO and AI search keyword strategies to rank highly for high-priority terms
• Collaborate on an editorial strategy to produce high-value content for Instinct web properties
• Track website KPIs and product reporting to monitor the effectiveness of digital marketing

Qualifications

• A minimum of 3-5 years of experience managing websites and digital marketing programs
• Experience working in a fast-paced B2B SaaS growth environment
• Expertise in SEO and AI search optimization
• A track record of developing digital content strategies that increase traffic, audience engagement, and sales pipeline
• Experience managing websites – including working with WordPress sites, Figma mockups, and external web development teams
• Strong writing, editing, and proofreading skills, including the ability to present concepts
• Ability to combine strategic thinking with solid implementation skills
• Strong knowledge and understanding of current trends in digital media
• Proficient in using AI tools for content optimization

Requirements

• Experience with Hubspot CRM
• Experience working with multiple properties

Benefits

• Supportive and caring work environment
• Transparent, open, honest, and empathic culture
• Competitive compensation
• Medical, dental, and vision benefits and 401K with match
• Owner-like flexibility over work and time-off, including time to innovate and Flow State Fridays
• Generous stipend that can be used for almost anything to allow you to bring your best self to work
• All-expense-paid time throughout the year together, including at our annual retreat