[Hiring] Digital Marketing Manager @SyncVR Medical B.V. / GmbH / ApS / Ltd.

Role Description

This is a high-impact role for a Digital Marketing Manager who wants ownership, pace, and measurable outcomes. You will partner directly with the commercial leadership to build a predictable pipeline engine and a premium category brand (“Immersive Care”). From narrative to numbers, you will design the strategy and run the plays.

• Strategy & Positioning:
  • Build our messaging hierarchy and value narratives for execs, clinicians, and procurement.
  • Translate clinical outcomes into clear, business-ready stories.
• Full-Funnel Demand Generation:
  • Plan and execute integrated campaigns (LinkedIn, email, webinars, partner co-marketing, events).
  • Operate a tight growth loop: targeting → creative → launch → measure → iterate.
• Content Engine & Thought Leadership:
  • Own the editorial calendar: case studies, outcome stories, articles, short-form LinkedIn content.
  • Maintain a consistent, premium voice that signals category leadership.
• Website, SEO & Conversion:
  • Lead site improvements, landing pages, and CRO experiments.
  • Set and improve organic/paid performance baselines using analytics tooling (e.g., Tag Manager or equivalent).
• Marketing Ops & Analytics:
  • Build dashboards across Zoho CRM and marketing analytics to track MQL→SQL→Pipeline.
  • Define attribution, report on CAC, CPL, and campaign ROI.
• Sales Enablement & Product Marketing:
  • Create high-performing decks, one-pagers, email sequences, and tender collateral.
  • Launch new apps/use-cases with crisp ICPs, personas, and messaging.
• Partner Marketing:
  • Co-craft joint value propositions and campaigns with strategic partners.

Qualifications

• 3–5 years in B2B SaaS/healthtech digital marketing (hands-on + strategic).
• Strength in demand gen, content, SEO/CRO, and marketing ops.
• Tools: Tag Manager (or equivalent), LinkedIn Campaign Manager, email automation; Zoho CRM a plus.
• World-class writing: turn complex clinical/technical info into crisp, persuasive copy.
• Data-driven: comfortable with funnels, attribution, dashboards, and experimentation.
• Language: fluent English (Dutch or French a plus).
• Bias for action, high ownership, startup pragmatism.

Company Description

SyncVR Medical is the largest XR healthcare platform in Europe, being active in over 250 hospitals in Europe. Our mission: improve healthcare with XR.