[Hiring] Digital Marketing Leader @WeLink

Role Description

As our Digital Marketing Leader, you'll own the strategy and execution behind how WeLink attracts customers, enters new markets, and tells its story. You'll have the opportunity to combine creativity with data, test new ideas, optimize campaigns, and see the direct impact of your work on company growth.

We're looking for a digital marketer who is equally comfortable developing a big-picture strategy and diving into campaign performance, someone who understands that great marketing isn't just about impressions and clicks—it's about turning attention into leads, leads into customers, and customers into lasting relationships.

Qualifications

• Demonstrated experience leading digital marketing strategy and executing campaigns that generate measurable business results.
• Strong knowledge of paid advertising platforms, particularly Google Ads and Meta Ads.
• Experience with SEO, website optimization, landing pages, analytics, and conversion rate optimization.
• Ability to interpret marketing data, evaluate campaign effectiveness, and make data-driven decisions.
• Strong understanding of customer acquisition, lead generation, audience targeting, and performance marketing.
• Experience managing marketing budgets, external vendors, creative resources, and multiple projects simultaneously.
• Excellent communication, project management, and cross-functional collaboration skills.
• A balance of strategic thinking and hands-on execution—you can set the direction and roll up your sleeves to get the work done.
• Expertise in the full Adobe Creative Suite and Google Suite tools.

Requirements

• Own and execute WeLink's marketing strategy across consumer, community, and government-funded initiatives.
• Develop integrated marketing plans, budgets, timelines, and KPIs that support market expansion, brand awareness, lead generation, and subscriber growth.
• Identify new opportunities to reach target audiences, improve customer acquisition, and increase marketing effectiveness.
• Lead paid digital advertising across Google, Meta, and other relevant platforms.
• Develop and test audience targeting, geographic targeting, creative, messaging, and promotional strategies.
• Monitor and optimize key performance metrics, including cost per lead (CPL), customer acquisition cost (CAC), conversion rates, and return on investment (ROI).
• Use campaign data, customer insights, and market trends to identify opportunities for improvement and scale successful initiatives.
• Partner with sales and operations teams to strengthen lead management, conversion, and customer acquisition processes.
• Improve landing pages, website messaging, user experience, and conversion paths to turn website traffic into qualified leads and subscribers.
• Lead search engine optimization (SEO) initiatives and explore emerging opportunities in AI-driven search, answer engine optimization (AEO), and generative engine optimization (GEO).
• Monitor website analytics, traffic sources, user behavior, and conversion performance.
• Lead marketing strategy and execution for the Los Angeles County Broadband Network (LACBN) and other market expansion initiatives.
• Coordinate integrated local campaigns, including paid digital advertising, direct mail, outdoor advertising, community events, and neighborhood outreach.
• Develop subscriber acquisition strategies, promotional messaging, and campaign materials tailored to local audiences.
• Build relationships with community organizations, local partners, and project stakeholders to strengthen brand awareness and customer trust.
• Plan and promote community events, coordinate event logistics, and implement lead follow-up strategies.
• Manage marketing budgets, advertising spend, vendor relationships, and campaign production schedules.
• Obtain vendor quotes, coordinate deliverables, review invoices, and monitor spending against approved budgets.
• Maintain organized campaign plans, creative assets, marketing calendars, and project documentation.
• Balance competing priorities and keep marketing initiatives moving forward in a dynamic environment.
• Establish and maintain marketing KPIs aligned with company growth and customer acquisition goals.
• Evaluate performance across digital and offline channels and translate results into actionable recommendations.
• Prepare performance updates and strategic recommendations for company leadership.

Benefits

• Medical insurance, including an employer HSA contribution.
• Dental and vision insurance.
• Short-term and long-term disability coverage.
• 401(k) with company match.
• Paid time off (PTO).
• Annual Salary: $140,000 - $160,000.
• Reports directly to the CEO.
• Ability to work remotely from various states.