[Hiring] Digital Marketing & Campaigns Specialist @Glytec

Role Description

As our Digital Marketing & Campaigns Specialist, you’ll create, launch, and measure campaigns and LinkedIn content that showcase our solutions and thought leadership to these audiences. If you’re a hands-on digital marketer who enjoys owning projects from first draft through final results, this role is for you.

What You’ll Do:

• Plan and launch email and digital campaigns from concept through deployment. Reporting to the CCO, you’ll build audience segments, write copy, create landing pages, conduct testing, and keep launches on schedule.
• Build customer journey programs in Salesforce and connected marketing automation tools, including nurture streams, automated workflows, and account-based sequences that hand qualified leads to sales.
• Own Glytec’s LinkedIn calendar, writing, scheduling, and publishing posts on events, partnerships, product news, and clinical research sourced from leaders and subject matter experts.
• Turn existing research, presentations, and clinical content into short, on-brand copy for social, email, and web, and coordinate the graphics to go with it.
• Track email open and click rates, social engagement, leads, and conversions using Salesforce and LinkedIn analytics, then report results and recommend next steps.
• Own campaign timelines, deliverables, and status updates in Monday.com.

Qualifications

• Authorization to work in the United States for any employer.
• 3–5 years of hands-on B2B digital marketing or campaign execution experience.
• Proven experience building segmented email and nurture campaigns in a CRM or marketing automation platform.
• Experience running a corporate LinkedIn page, including content calendars and analytics.
• Strong short-form writing and editing skills, with the ability to manage multiple campaigns independently.
• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent relevant experience.

Requirements

• Healthcare or health tech marketing experience with hospital, provider, or payer audiences.
• Experience with Salesforce, LinkedIn Campaign Manager, Monday.com, and Canva or Adobe Creative Suite.
• Account-based marketing experience.