[Hiring] Digital Marketing Analyst @360training

Role Description

We’re seeking a Digital Marketing Analyst who is passionate about turning raw data into powerful business insights. In this role, you’ll have a direct impact on our multi-million-dollar eCommerce business, owning reports, dashboards, and analysis that drive marketing decisions.

This isn’t just about building reports; it’s about telling the story behind the numbers, identifying trends, and influencing strategy. You’ll work side-by-side with leadership to answer critical questions, uncover new opportunities, and help shape the future of 360training’s data-driven culture.

• Partner closely with Marketing leaders to understand performance drivers, identify opportunities, and provide actionable recommendations that accelerate growth across multiple brands.
• Tell the story behind the data by identifying trends, opportunities, and risks, then communicating findings and recommendations to stakeholders at all levels of the organization.
• Measure and optimize marketing performance by evaluating channel performance, campaign effectiveness, customer behavior, conversion funnels, and return on advertising spend.
• Drive continuous improvement through automation and AI, identifying opportunities to streamline workflows, improve reporting efficiency, and enhance decision-making through emerging technologies.
• Leverage Google Analytics, BigQuery, SQL, and other data sources to investigate business questions, uncover growth opportunities, and improve customer acquisition and retention.
• Develop and enhance dashboards, reporting, and self-service analytics in Power BI to support data-driven decision making.

Qualifications

• Bachelor’s degree in marketing, Analytics, Statistics, Economics, Computer Science, Data Science, Mathematics, or a related field.
• 1-3 years of experience in digital marketing analytics, e-commerce analytics, or web analytics with a track record of delivering insights that drive measurable impact.
• Strong analytical and problem-solving skills with the ability to move from data to actionable recommendations.
• Naturally curious, ambitious, and proactive, with a desire to continually learn, challenge assumptions, and uncover new opportunities.
• Collaborative mindset and ability to build strong partnerships across marketing and business teams.
• Interest in leveraging AI tools and workflow automation to improve business processes and analytical efficiency.
• Hands-on experience with Google Analytics (GA4) and strong understanding of digital marketing performance metrics and attribution concepts.
• Experience with Google Ads and/or Microsoft Ads reporting and performance analysis.
• Proficiency in SQL and/or BigQuery for extracting, transforming, and analyzing data.
• Experience building dashboards and visualizations using Power BI, Tableau, or similar BI tools.

Requirements

• Experience supporting multi-brand, multi-domain e-commerce businesses.
• Knowledge of statistical analysis, forecasting, and predictive modeling.
• Experience with Python, R, or advanced analytics techniques.
• Familiarity with customer segmentation, lifetime value (LTV), attribution modeling, or experimentation/A-B testing.
• Experience working with data warehouses, cloud analytics platforms, or large-scale marketing datasets.
• Exposure to AI-powered analytics, machine learning applications, or workflow automation platforms.

Benefits

• Competitive salary and annual bonus
• Paid Time off and company recognized holidays
• Health & Medical Supplemental coverage
• Dental Coverage
• Emergency Travel Coverage
• Mental Health & Virtual Care
• Life & Accidental Coverage