[Hiring] Digital Content & Web Manager @Stanley Black & Decker, Inc.

Role Description

The DIGITAL CONTENT & WEB MANAGER is responsible for the day-to-day execution, maintenance, and optimization of digital content and customer experience within the SBD360 platform and DEWALT, STANLEY, BLACK+DECKER brand websites. The role ensures that pages, campaigns, product content, and merchandising activities are accurate, timely, customer-focused, and aligned with platform governance.

This role works closely with the Marketing, SBD360 Platform Owner and commercial stakeholders to activate digital initiatives, support launches and promotions, and maintain a high-quality digital experience for customers.

• Manage related website content, page updates, and publishing activities within SBD360 and brand websites.
• Execute digital campaigns, promotions, launches, and merchandising activities for the brand.
• Ensure product information, digital assets, banners, and customer-facing content are accurate and up to date.
• Support customer journey optimization through content improvements, navigation updates, and merchandising execution.
• Coordinate with marketing, sales, and product teams on content needs and campaign priorities.
• Participate in testing, release validation, and issue follow-up related to content and experience.
• Monitor site performance and identify opportunities to improve engagement, discoverability, and conversion.
• Ensure compliance with publishing standards, brand guidelines, and platform governance.
• Escalate issues, content gaps, or operational risks to the Platform Owner as needed.
• Support reporting on digital activity and campaign effectiveness.

Qualifications

• Bachelor’s degree in Marketing, Digital Media, Business, Communications, or related field.
• 3-6 years of experience in website management, digital content, eCommerce operations, or digital marketing execution.
• Experience working with CMS tools and digital publishing workflows.
• Experience supporting campaigns, promotions, or product launches in a digital environment.
• Strong attention to detail and ability to manage multiple priorities.
• Experience working with cross-functional stakeholders in a commercial or marketing setting.

Requirements

• Experience in B2B digital commerce or customer portal environments.
• Familiarity with product information and digital asset workflows.
• Exposure to analytics tools and performance reporting.
• Experience supporting branded digital experiences in a multi-stakeholder environment.
• Knowledge of SEO, accessibility, and digital merchandising practices.

Core Competencies

• Execution excellence
• Attention to detail
• Brand stewardship
• Customer focus
• Collaboration
• Content management discipline
• Problem solving
• Responsiveness
• Organization and planning
• Continuous improvement mindset

Key Stakeholders / Interfaces

• SBD360 Platform Owner
• Marketing team
• Sales team
• Product Management
• Customer Service / Business Care
• IT / digital support teams
• Global / regional digital teams
• Creative/content contributors

Success Measures / KPIs

• Accuracy and timeliness of content updates
• On-time execution of campaigns and launches
• Page engagement metrics
• Conversion / click-through performance of promotions
• Content quality and compliance
• Issue resolution responsiveness
• Stakeholder satisfaction
• Reduction in content errors or publishing rework
• Improvement in customer journey effectiveness for pages

Salary Range

Salary Range: zł98,000.00 - zł146,600.00. This is the lowest to highest salary range we would pay at the time of this posting. The salary offered in the range may vary depending on multiple factors including job level, geographic location, job related knowledge, skills, qualifications and experience.

The salary range listed in this job posting reflects the range for the primary location specified. The salary range may vary for other locations.

Please note that salary is only one component of total rewards at Stanley Black & Decker.

The successful candidate may be eligible for annual merit increases.

The salary range and associated pay elements are established inline with Stanley Black & Decker’s compensation structure.