[Hiring] Digital Commerce Manager @Otter Products, LLC

Role Description

The Digital Commerce Manager is accountable for the commercial performance, growth, customer experience, and operational management of the direct-to-consumer (DTC) ecommerce business. This role combines strategic leadership with hands-on execution, owning the performance of digital commerce channels while ensuring day-to-day excellence across:

• Merchandising
• Content
• Customer experience
• Reporting
• Platform development
• Operational processes

Reporting to the VP Revenue, the Digital Commerce Manager will lead the development and execution of digital commerce strategies that deliver:

• Revenue growth
• Profitability
• Conversion improvement
• Exceptional customer experiences

The successful candidate will be equally comfortable developing long-term growth strategies, presenting business performance to senior leadership, and executing tactical and operational ecommerce activities.

Responsibilities

• Own and drive the overall performance of the ecommerce business, including day-to-day execution of key operational activities.
• Develop and execute annual, quarterly, and monthly ecommerce growth plans aligned to company objectives.
• Partner closely with Finance and VP of Revenue to develop sales forecasts, budgets, business plans, and P&L reviews.
• Analyse sales performance, customer behaviour, traffic trends, conversion metrics, and profitability.
• Lead regular business performance reviews, translating data into actionable recommendations and strategic initiatives.
• Establish, standardize, and continuously improve ecommerce performance dashboards and reporting frameworks.
• Build business cases for new initiatives, technology investments, and customer experience improvements.
• Ownership of the ecommerce platform roadmap and digital commerce capabilities.
• Own the digital customer journey and continuously improve the online shopping experience.
• Leverage customer insights, analytics, and behavioural data to identify friction points and growth opportunities.
• Lead Conversion Rate Optimization (CRO) initiatives through testing and experimentation.
• Lead, coach, and support the development of the eCommerce Team.
• Drive a high-performance culture focused on accountability, innovation, and continuous improvement.
• Manage and allocate the lower funnel marketing budget across key performance channels.
• Oversee the management of the EDM platform for high-converting lifecycle campaigns.
• Act as the primary ecommerce business partner across various departments.
• Lead cross-functional initiatives designed to improve revenue growth and operational efficiency.
• Influence and align internal and external stakeholders around digital commerce priorities.
• Drive collaboration between local and global teams for successful execution of ecommerce initiatives.
• Other responsibilities as required.

Qualifications

• Bachelor’s degree in Marketing, Business, Ecommerce, Digital Commerce, Analytics, or a related field.
• Relevant professional qualifications in ecommerce, digital marketing, analytics, or project management are advantageous.
• 8+ years of experience driving commercial performance within ecommerce or digital commerce environments.
• 5+ years of experience leading, coaching, and developing high performing teams.
• Exceptional ecommerce analytics, reporting, and performance measurement skills.
• Excellent communication and interpersonal skills.
• Proven experience leading complex projects and process improvements.
• Demonstrated success managing ecommerce revenue, growth, and customer experience initiatives.
• Experience owning or contributing to ecommerce P&L management and budget planning.
• Strong experience within DTC ecommerce environments, ideally using Shopify or similar platforms.
• Experience leading cross-functional teams and managing complex digital projects.
• Proven track record delivering measurable improvements in revenue, conversion, and operational efficiency.

EEO

Otter Products International is an equal opportunities employer (EEO). All applicants will be considered for employment regardless of their race, colour, ethnic or social origin, genetic features, language, religion or belief, political or any other opinion, membership of a minority, birth, disability, age, sexual identity or any other characteristic.

For US Based Roles Only - Base Compensation Range

• Minimum: USD $0.00/Yr.
• Maximum: USD $0.00/Yr.