[Hiring] Demand Generation & Marketing Manager @REPLUG

Role Description

We are looking for a Demand Generation & Marketing Manager to build and run a marketing function that makes a measurable contribution to REPLUG’s commercial growth. Your primary objective is to generate qualified demand and sales opportunities from the businesses we want to work with, with a particular focus on higher-value engagements.

• Own the marketing plan, its execution and its performance.
• Work closely with the founders and Sales to decide where marketing should focus.
• Challenge assumptions and connect marketing activity to qualified conversations, opportunities and pipeline value.
• This is a hands-on role with broad ownership.
• Combine commercial judgement with strong content and practical CRM skills.
• Ensure our positioning and the experience prospects have with REPLUG remain consistent.
• Success will be measured primarily through qualified opportunities generated, the quality and value of pipeline created, and marketing’s contribution to commercial growth.

Qualifications

• 3 to 5 years of proven, hands-on B2B marketing experience.
• Commercial awareness and a clear understanding of customer fit, lead qualification, sales cycles and pipeline progression.
• Strong content judgement and excellent written and spoken English.
• Practical HubSpot experience, including segmentation, workflows, nurturing and reporting.
• Experience owning a marketing plan and delivering it within limited resources.
• The confidence to challenge the founders constructively and make recommendations.
• Good brand judgement and the ability to balance immediate demand generation with long-term credibility.

Requirements

• Generate Demand from the Right Businesses:
• Plan and execute B2B campaigns around the problems, buying triggers and decision-makers within our priority customer profiles.
• Choose and test the right mix of channels, including LinkedIn, email, partnerships, webinars and events.
• Build campaign assets, landing pages and follow-up journeys.
• Work with Sales to improve targeting and lead quality using feedback from real conversations.
• Own the Marketing Plan and Delivery:
• Translate business objectives into a clear marketing plan with priorities, campaigns, timelines, budgets and measures of success.
• Make decisions about where to invest time and resources.
• Deliver core marketing activities yourself and coordinate contributions from founders, specialists and external partners.
• Own Content and Distribution:
• Coordinate founder and team LinkedIn activity.
• Create and commission case studies, website content and campaign materials.
• Develop partner activity that extends our reach into the right audiences.
• Own CRM and Lead Nurturing:
• Own HubSpot marketing processes, including segmentation, forms, workflows, email nurturing, campaign tracking and data quality.
• Build nurture journeys for contacts at different stages of interest.
• Agree qualification criteria and handover processes with Sales.
• Understand Performance and Improve It:
• Track how marketing contributes to qualified conversations and pipeline.
• Review conversion between stages with Sales and adjust campaigns accordingly.
• Use results to decide what to continue, change or stop.

Benefits

• Ownership of REPLUG’s marketing plan, with senior marketing guidance.
• Access to REPLUG’s specialists, client results and industry relationships.
• The opportunity to shape how REPLUG reaches its next clients.
• A fully remote setup, with travel opportunities to attend industry and REPLUG’s events.
• A EUR 1,000 annual educational budget.