[Hiring] Demand Generation Marketing Manager @Motive

Role Description

Demand Generation Marketing Manager: We're looking for someone who brings a marketer's curiosity and a builder's mindset to the Mid-Market segment. You understand the market we serve, the buyers you're reaching, and what moves them to act all while maintaining enthusiasm to solve challenges physical operations organizations face. You're always sharpening the axe: questioning assumptions, testing new approaches, growing your AI skill set and looking for ways to make the next campaign better than the last. You enjoy comfortable operating in ambiguity and a fast-paced environment where priorities shift and are not discouraged by blockers, but motivated to find solutions.

Role Responsibilities

• Plan, execute, and optimize Programmatic ABM campaigns and full-funnel demand generation campaigns across mid-market.
• Partner closely with the Content Marketing, Customer Marketing and PMM team to map existing content to the buyer's journey, identify content gaps, and request new content and sales collateral to support campaign objectives.
• Maintain target account lists and apply a working understanding of buyer funnel stages, definitions, and conversion benchmarks to inform targeting and messaging decisions.
• Partner with Marketing Operations to ensure accurate targeting, list hygiene, and campaign setup, flagging issues and driving resolution proactively.
• Collaborate with Product Marketing to apply established messaging frameworks to campaigns and adapt messaging for segment-specific needs.
• Develop campaign and creative briefs independently, including copy direction, messaging hierarchy, and design inputs that align to buyer journey stages.

Campaign and ABM Execution

• Partner with channel owners to launch and monitor campaigns across various channels.
• Own execution for select channels, including Webinars, Calendared Sales Plays, and partnering on Direct Mail.
• Ensure channel execution aligns to defined campaign messaging and buyer journey stages, making adjustments based on performance data and segment feedback.
• Evaluate channel activations and performance and make strategic decisions based on segment and buyer needs.
• Build testing and iteration cycles into each campaign to gain a larger understanding of demand generation learnings.
• Leverage AI tools and agentic workflows to accelerate campaign personalization and insight generation.

Sales Partnership and Enablement

• Partner with SDRs, AEs, and sales leadership to align marketing campaigns with outbound and inbound motions.
• Enable sales teams to act on campaign engagement by providing targeting direction, messaging, sales plays, and enablement materials.
• Maintain regular communication with sales partners to share campaign performance, upcoming programs, and recommended actions.
• Contribute to weekly sales communications that summarize active marketing initiatives.
• Prepare materials for sales meetings and planning sessions, tailoring content to the audience.
• Attend select sales meetings to stay aligned on priorities and feedback.

Reporting and Optimization

• Monitor campaign performance and pipeline contribution against goals, identifying trends, risks, and optimization opportunities.
• Partner with Marketing Analytics to maintain dashboards and reporting cadences.
• Analyze performance data to understand what is working and why, making recommendations for reallocation or adjustment.
• Contribute to weekly Mid-Market metrics updates with clear, actionable insights.
• Support ad-hoc reporting needs for WBRs, MBRs, and QBRs as requested.

Qualifications

• 5+ years of experience in B2B demand generation, campaign management, or growth marketing (not including internships).
• Proven track record of executing multi-channel demand generation campaigns that drive measurable pipeline contribution beyond just events.
• Hands-on experience with ABM strategies, including 1:Few and 1:Many campaign motions.
• Experience partnering with sales teams (SDRs, AEs) to align marketing campaigns with outbound and inbound motions.
• Working knowledge of marketing automation platforms and CRM systems (Salesforce, Marketo).
• Comfortable analyzing campaign performance data in Excel/Google Sheets and Tableau.
• Strong project management skills with experience in Asana or equivalent tools.
• Excellent written and verbal communication skills, with the ability to create compelling campaign briefs and sales enablement materials.
• Experience required: Salesforce (required), Asana, Sendoso (or equivalent), Outreach, Glean, Clay (preferred).
• Location Preference: Austin, TX, Nashville TN or San Francisco (2x a week in the office); however for the right candidate we will consider remote USA.

Benefits

• Health, pharmacy, optical and dental care benefits.
• Paid time off and sick time off.
• Short term and long term disability coverage.
• Life insurance.
• 401k contribution (all benefits are subject to eligibility requirements).

Pay Transparency

Your compensation may be based on several factors, including education, work experience, and certifications. For certain roles, total compensation may include restricted stock units. The compensation range for this position will depend on where you reside. For this role, the compensation range is: United States $90,000 - $111,000 USD.

Company Description

Creating a diverse and inclusive workplace is one of Motive's core values. We are an equal opportunity employer and welcome people of different backgrounds, experiences, abilities and perspectives.