[Hiring] Demand Generation Marketing Manager @Canopy Connect

Role Description

As Senior Demand Marketing Manager in a small but growing Marketing team, your primary focus will be on the development and ongoing execution of an efficient demand engine, but will extend into other areas including marketing operations.

• Amplifying messaging through organic and paid channels
• Conversion optimization
• Email marketing
• Events and campaign development
• Fueling growth of established markets (insurance agencies and networks)
• Forging a path into the growing API business (insurtechs, fintechs, insurance carriers, mortgage, auto lending)

You will be working closely with a small functional marketing team and reporting directly to the Vice President of Marketing. This is an opportunity to get in early with a well-capitalized startup.

Qualifications

• Previous experience planning and executing demand programs leveraging both inbound and outbound tactics
• Demonstrated competency in:
• Marketing campaign planning and execution
• Digital advertising (Google, Facebook, LinkedIn, Metadata.io)
• Hubspot Marketing and CRM
• Copywriting
• Demand measurement and reporting
• AI Prompt Engineering
• Project Management
• Web content management (Webflow) and basic CSS & HTML

Requirements

• Demand program development to drive revenue through website signups, demo requests, and through sales teams
• Advertising management including Google search advertising, social media advertising, and evaluating sponsorships
• Marketing operations with tracking data and activities in Hubspot
• Email marketing to nurture leads through impactful email campaigns
• Cross-functional alignment with sales and product teams
• Measurement of demand creation activities, sales pipeline, sales cycle length, and revenue
• Testing and optimization for continuous performance improvement
• Budgeting and forecasting to recommend, manage, and adhere to a budget
• Teamwork across the company as needed

Benefits

• Company-sponsored health, dental and vision insurance for employees and dependents
• Generous equity grants for team members
• Unlimited paid time off
• $1,000 stipend to equip your home office
• Reimbursed lunch on Fridays
• 3.5% 401K match