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Marketing
Demand Generation Manager
@JupiterOne
[Hiring] Demand Generation Manager @JupiterOne
Apr 01, 2025 - JupiterOne is hiring a remote Demand Generation Manager. 💸 Salary: unspecified. 📍Location: USA.
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Role Description
We are seeking a Demand Generation Manager to join the JupiterOne marketing team. In this pivotal role, you will plan, execute, and manage demand generation programs that drive measurable pipeline growth. We’re looking for a hands-on marketing generalist and executor with expertise in digital marketing, ABM, HubSpot administration, and campaign optimization. The ideal candidate thrives in a fast-paced environment and has the ambition to grow into a more strategic leadership role over time.
What You'll Do
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Digital Campaign Management
- Plan, execute, and optimize multi-channel digital campaigns across Google Ads, LinkedIn, Reddit, programmatic advertising, and other relevant platforms to drive pipeline and revenue.
- Allocate budgets effectively, ensuring maximum ROI and efficient spend optimization.
- Monitor campaign performance, analyze data, and implement insights to improve outcomes.
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Account-Based Marketing (ABM)
- Develop and execute targeted ABM campaigns to engage key accounts and drive pipeline growth.
- Align closely with Sales and Product Marketing to identify accounts, define strategies, and deliver relevant messaging.
- Measure and analyze ABM program effectiveness, iterating based on data and performance metrics.
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Website Management and Conversion Rate Optimization (CRO)
- Oversee the development and maintenance of website content, ensuring alignment with brand messaging and lead generation goals.
- Partner with external CRO agencies and leverage A/B testing, user feedback, and analytics to improve website conversion rates.
- Identify opportunities to optimize user experience, design, and content flow to support demand generation.
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Marketing Automation and Operations
- Act as the HubSpot ‘Super Admin,’ managing Marketing Hub and Sales Hub to drive nurture campaigns, lead scoring, and lifecycle workflows.
- Maintain and enhance the lead management process, ensuring seamless handoffs between marketing and sales.
- Troubleshoot integrations across the marketing tech stack, including platforms like 6sense, HubSpot, and other tools.
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Performance Analytics and Reporting
- Own campaign reporting, measuring program effectiveness and pipeline impact.
- Analyze marketing performance from lead acquisition through closed-won pipeline. Identify areas of improvement for digital campaigns, ABM efforts, and nurture workflows.
- Continuously optimize programs through data-driven insights and testing.
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Collaboration and Stakeholder Management
- Work cross-functionally with Sales, Product Marketing, and RevOps teams to align demand generation efforts with pipeline goals.
- Communicate program goals, tactics, and results effectively to stakeholders at all levels.
- Stay informed about market trends, competitor activities, and audience insights to inform strategies.
Qualifications
- 5+ years of experience in demand generation or digital marketing, with a proven track record of building and executing campaigns that drive pipeline and ROI.
- Bachelor’s degree in Marketing, Business, or other related field, or a combination of education and equivalent work experience.
- Experience managing HubSpot Marketing Hub and Sales Hub as an advanced user or administrator.
- Familiarity with 6sense and experience running ABM programs targeting B2B buyers.
- Strong experience across multiple advertising channels (Google Ads, LinkedIn, programmatic, etc.).
- Hands-on copywriting skills with the ability to develop concise, engaging, and on-brand messaging for campaigns.
- Analytical mindset with proficiency in campaign analysis, reporting, and A/B testing.
- Experience optimizing lead management processes, including scoring, nurturing, and handoffs.
- High level of initiative, ownership, and ability to manage multiple projects in a fast-paced environment.
- Excellent communication and collaboration skills with cross-functional teams.
- A desire to grow into a strategic leadership role over time.
Benefits
- Medical, Dental, Vision Insurance etc.
- Flexible PTO
- Maternity & Paternity Paid Leave
- Reimbursement for Gym Memberships and/or Fitness Equipment
- Wellness Program Offerings
- 401(k), Life Insurance, Short and Long Term Disability
- Paid Holidays, including JupiterOne Day on July 21st.
- Generous Employee Referral Program
- & SO much more!
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| 📍 | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
Back to Remote jobs >
Marketing
Marketing
|
Salary
💸
unspecified
|
Remote
Location
USA
|
|
Job Type
full-time
|
Posted
Apr 01, 2025
|
️
| 📍 | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
