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Lifecycle Marketing Manager
@mindbodygreen
[Hiring] Lifecycle Marketing Manager @mindbodygreen
Apr 04, 2025 - mindbodygreen is hiring a remote Lifecycle Marketing Manager. đź’¸ Salary: unspecified. đź“ŤLocation: USA.
This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more.
Role Description
We’re looking for a sharp, creative, data-driven Lifecycle Marketing Manager to own and evolve our email and SMS strategy across all three business lines. This person will help us craft thoughtful customer journeys, high-converting campaigns, and personalized experiences that educate, inspire, and drive action.
- Build and optimize email and SMS journeys that move people — whether they’re discovering a supplement, considering a course, or engaging with our content
- Own campaign creation from brief to send: writing compelling copy, partnering with design, segmenting audiences, and measuring what works
- Collaborate with our creative and data teams to refine messaging, target key moments in the funnel, and drive engagement across all three businesses
- Develop and execute A/B testing strategies to improve open rates, clicks, and conversions
- Turn performance data into insights, using learnings to guide content, cadence, and strategy
- Balance short-term wins with long-term customer value, ensuring everything we send feels intentional and aligned with our brand
- Stay close to what our community is asking, searching, and sharing — and use that to build better lifecycle experiences
- Flex across CPG, education, and media as business priorities evolve
Qualifications
- Self-starter who’s focused on driving results
- 3–4 years of lifecycle marketing experience, ideally in considered purchase cycles (bonus: wellness or education)
- Experience with Klaviyo required; Hubspot a plus
- Naturally strong writer with a gift for customer-first copy and storytelling
- Confident working with data to inform and improve your approach
- Strong organizational and project management skills
- Comfortable shifting focus and owning new workstreams as business needs evolve
- Passion for health, wellness, and helping people grow
Benefits
- Remote work
- Health insurance
- Dental Insurance
- Vision Insurance
- Life Insurance
- FSA Eligibility
- 401K Retirement Plan (optional)
- Access to all mindbodygreen classes
- Generous discount on mindbodygreen supplements and personal care
- Flexible Paid Time Off
- Paid Holidays
- Maternity / Paternity Leave
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| đź“Ť | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
Back to Remote jobs >
Marketing
Marketing
|
Salary
đź’¸
unspecified
|
Remote
Location
USA
|
|
Job Type
full-time
|
Posted
Apr 04, 2025
|
️
| đź“Ť | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
