[Hiring] Demand Gen Lead @Kojo

Role Description

Reporting to the Head of Marketing, this role will be responsible for both creating and capturing demand through performance marketing, the website, account-based and signal-based programs, and the ops and analytics underneath all of it.

This isn't a traditional channel-manager role. We want someone who is part growth marketer and part "Gen" marketer:

• Builds AI agents and workflows to get the output of a much larger team.
• Runs integrated campaigns instead of optimizing channels in isolation.
• Comfortable producing and distributing their own campaign assets.
• Pulls in contractors, agencies, and AI tools as needed.
• Has real ownership of strategy, budget, and results.

Qualifications

• 7-10+ years of B2B SaaS marketing experience, primarily in demand generation or growth, at startups from Seed to Series C.
• Experience with a sales-led, ENT-focused motion is a plus.

Requirements

• Pipeline ownership: Owned a marketing-sourced pipeline target and can discuss planning and execution.
• Performance marketing depth: Hands-on experience running and scaling paid search and paid social.
• Web, CRO, and search: Experience improving website conversion and driving growth through SEO, AEO, and GEO.
• Maker instincts: Ability to write and produce solid campaign assets with AI's help.
• ABX and signal-based experience: Built account-based programs and used intent or engagement signals.
• Ops and analytics: Proficient in running HubSpot and a modern martech stack.
• AI builder: Experience building AI agents or workflows that improved team efficiency.
• Strategic and scrappy: Comfortable setting strategy and executing in tools; enjoys ambiguity and testing.

Benefits

• Salary dependent on experience level, skillset, market dynamics, and internal equity.
• Eligible for a new hire equity grant.
• Full suite of perks and benefits for US-based full-time employees.