[Hiring] Customer Marketing Manager @Mappedin

Role Description

As the Customer Marketing Manager at Mappedin, you’ll play a pivotal role as both the voice of the customer within Mappedin and the voice of Mappedin to our customers. Your mission is to build and execute strategic marketing programs that engage, retain, and grow our customer base, while amplifying their success stories.

• Develop and execute customer marketing strategies that deepen engagement, drive product adoption, and support customer retention and expansion goals
• Build and manage tailored lifecycle campaigns, customer newsletters, product update emails, and satisfaction surveys that align with customer needs and business priorities
• Create segmented campaigns that match key customer journey milestones and lifecycle stages to maximize relevance and impact
• Build and maintain strong, trust-based relationships with key customers, acting as a strategic partner and marketing liaison
• Serve as the primary marketing contact for all customer-facing initiatives, ensuring consistent messaging and tight cross-functional collaboration
• Encourage and manage customer participation in co-marketing programs (events, webinars, videos, etc.) to increase brand visibility and thought leadership
• Launch and manage advocacy initiatives such as case studies, testimonials, referrals, and reference programs, aligning them with broader business and revenue objectives
• Drive and measure performance through key KPIs including customer engagement, satisfaction, retention, and revenue expansion
• Maintain and prioritize a clear, actionable pipeline of customer marketing activities, ensuring timely execution and measurable results
• Collaborate with internal stakeholders including Product, Sales, and Customer Success to ensure campaigns are aligned with strategic goals and customer needs
• Guide customers through marketing engagements, from quick-turn approvals to high-touch collaborations like joint events, while ensuring a smooth and value-driven experience

Qualifications

• 3–5 years of experience in customer marketing, lifecycle marketing, or similar roles within a B2B SaaS environment
• Strong understanding of the customer journey and how to influence behavior through targeted messaging
• Excellent written and verbal communication skills, a natural storyteller
• Hands-on experience with HubSpot and marketing automation tools
• Proven ability to work cross-functionally and manage multiple projects with attention to detail
• Strong incorporation of AI into day-to-day execution

Requirements

• Experience working with enterprise customers or in global markets (nice to have)

Challenges

• We move fast and sometimes change directions. We can’t always wait for all the information before we try something.
• There is a lot of high value work to do, and it won’t be boring. There is a lot of discovery work involved as we frequently do things that are ahead of current technology.
• One of our values is playing for the team so you may need to sometimes put aside personal objectives in order to help meet more urgent company objectives.

Behind the Scenes

At Mappedin, we don’t take a one-size-fits-all approach to how we work. While we are a remote-first company with colleagues around the globe, some roles are best suited for full-time, in-person work at our home office in Waterloo. We are committed to getting things done and holding each other accountable. We stay curious, embrace risks, and learn from our mistakes. We’re competitive and enjoy winning together as a team.

We welcome applications from people with disabilities. We provide reasonable accommodations for candidates upon request through the recruitment process. For additional information, please email us at [email protected] or call us at (519) 594-0102 and ask to speak to a member of the Human Resources team.