[Hiring] Customer Marketing Associate @Highlightta

Role Description

We are seeking a proactive Customer Marketing Associate to support our customer engagement and growth initiatives. You’ll help nurture existing customers, drive retention and loyalty, and uncover expansion opportunities through targeted marketing programs. This role plays a key part in achieving company goals around Net Revenue Retention (NRR), customer retention, and product adoption.

• Execute customer marketing strategy independently to deepen product adoption and strengthen loyalty
• Collaborate with product marketing, growth marketing, and marketing operations on expansion-focused campaigns
• Track campaign performance, adoption trends, and customer sentiment to drive insights and optimization
• Maintain a comprehensive customer communications calendar with highly segmented campaigns
• Support Account Management by identifying expansion opportunities through data-driven decisions
• Create compelling customer-facing content (emails, platform messaging, product spotlights, newsletters, testimonials)
• Coordinate and support the Customer Advisory Board (CAB) and voice-of-customer initiatives: Assist in organizing CAB logistics, communications, and product roundtables
• Execute personalized gifting and community building events to strengthen customer sentiment
• Partner with AM teams and product marketing on customer engagement and review initiatives (e.g., G2)
• Help develop customer recognition and awards programs to increase brand advocacy and loyalty
• Champion the customer experience through advocacy, communication strategies, and loyalty efforts
• Conduct customer research to report on key marketing KPIs and identify at-risk or expansion accounts

Qualifications

• 1–3 years of experience in marketing, lifecycle marketing, or a similar role (SaaS experience a plus)
• Excellent written and verbal communication skills
• Experience with marketing automation tool Salesforce
• Experience running reports and building dashboards in Salesforce
• Ability to manage multiple priorities, meet deadlines, and operate in a fast-paced environment
• Strong understanding of the customer journey and commitment to exceptional customer experience
• Highly organized with strong attention to detail
• Strategic thinker with a bias for action and business impact
• Collaborative team player who can also work independently
• Being highly proficient in Excel and PowerPoint
• Experience building out campaigns/blogs/multi-channel outlines
• Project management skills from ideation through execution
• Creative problem-solver with customer-centric insights
• Knowledge of financial/investor relations industry is a plus

Company Description

At Q4, we make an impact together, obsess over our customer, operate with integrity, and bring big ideas to life. Q4 is charting a bold new path for investor relations as the first AI-driven IR Ops Platform, providing everything an IR team needs to succeed on a single, powerful platform. The Q4 Platform enables public companies to attract, manage, and understand investors—all in one place. Over 2,600 customers, including many of the most respected brands in the world, trust Q4 to help drive premium valuations for their companies. Only Q4 offers a tech stack holistically designed to equip IR teams with data, insights, and smart workflows that power remarkable outcomes.

We hire smart, curious, and talented people to push boundaries, reimagine what’s possible, and turn challenges into opportunities – all while keeping the needs of our clients at the heart of everything we do. Come grow with us!