[Hiring] Customer & Field Marketing Manager @PerfectServe

Role Description

You own two things that are easy to under-invest in and expensive to ignore: the customers we already have, and the rooms where buyers gather. You run customer and expansion marketing in partnership with Customer Success, and you execute the field and event motion that the segment owners scope.

You also own the proof. References, case studies, and advocates are how we win deals and how an acquirer values us. That program is yours to build.

What You’ll Own

• Sales enablement:
  • Build custom sales decks and assets for client engagements, with a focus on enterprise deals.
  • Run broader enablement: operationalize the master pitch and battlecards PMM owns, onboard reps to the materials, and keep deal assets current.
  • Be the bridge between marketing’s narrative and what reps actually present in the room.
• Field and event execution:
  • Execute the events the segment owners scope and recommend: booth, on-site meetings, and follow-through.
  • Own on-site ROI and the pre- and post-event motion with sales and CS.
• References, case studies, and advocacy:
  • Own the reference and advocacy program; recruit advocates and turn outcomes into proof.
  • Partner with Content to produce and PMM for the outcome data.
• Field enablement:
  • Own field and event enablement materials in partnership with PMM’s core positioning.

What You Don’t Own

• New-logo demand creation — the segment owners.
• Which events we attend (the thesis) — segment owners decide; you execute.
• Core positioning and battlecards — PMM.

Key Performance Indicators

• Expansion pipeline influenced.
• Customer and expansion pipeline, with Customer Success.
• Net revenue retention contribution.
• Marketing’s influence on retention and expansion.
• Event execution ROI.
• Pipeline and qualified meetings per event, on budget.
• Proof produced.
• References and case studies created — exit-critical.
• Field contribution to acute pipeline.
• Field-influenced pipeline supporting the ABM motion.

Qualifications

• 4+ years in customer marketing, field marketing, or events in B2B SaaS; healthcare IT preferred.
• A program builder who can run events and customer motions at the same time without dropping either.
• Comfort partnering closely with Customer Success and Sales.
• A reference and advocacy track record.
• An AI-first approach to scaling field and customer content.
• Ability to travel up to 25% travel.

Nice to Have

• Experience building a customer advocacy or reference program from scratch.
• Experience supporting diligence with customer proof points.

Benefits

• Remote first work environment.
• Health, Dental, Vision, Life and Disability Insurance options available day one.
• 401K - with match and immediately vested.
• 17 company holidays, 2 floating holidays plus competitive paid time off policy.
• Internal Advancement Opportunities.