[Hiring] CRO Specialist @Somewhere

Role Description

As part of their next phase of growth, our client is hiring a dedicated Conversion Rate Optimization (CRO) Specialist on a part-time basis (~20 hours per week). You will take end-to-end ownership of the conversion roadmap, continuously auditing funnel behavior, forming data-backed hypotheses, running rigorous A/B and multivariate tests, and implementing optimisations to maximize Conversion Rate (CVR), Average Order Value (AOV), and Revenue Per Visitor (RPV).

Key Responsibilities

• Funnel Auditing & Data Analysis: Continuously measure and analyze user behavior across all digital touchpoints (landing pages, product pages/PDPs, cart, and checkout flows) using GA4, Shopify Analytics, and heatmapping/behavioral tools (e.g., Microsoft Clarity, Hotjar).
• CRO Roadmap & Experimentation Strategy: Own, prioritize, and manage the CRO testing backlog using an impact-vs-effort framework. Develop clear hypotheses, test plans, and baseline success metrics for every experiment.
• A/B & Multivariate Testing Execution: Design, configure, and launch conversion experiments across mobile and desktop interfaces using modern A/B testing platforms (e.g., VWO, Convert, Intelligems, or native Shopify experimentation tools).
• Checkout & Onsite Optimization: Collaborate on optimizing checkout experiences (Checkout Blocks/extensibility), product page messaging, mobile navigation, cross-sells, and post-purchase upsell flows.
• Cross-Functional Collaboration: Partner directly with the brand marketing, creative, and technical development teams to translate winning test variations into permanent, production-safe builds.
• Reporting & Commercial Insights: Track test outcomes transparently. Present clear, plain-English findings to leadership—highlighting both winning implementations and valuable learnings from failed tests.

Qualifications

• 3+ years of dedicated experience running Conversion Rate Optimization (CRO), digital analytics, and user experience (UX) testing for high-volume ecommerce/DTC brands.
• Hands-on experience with Shopify or Shopify Plus environments, understanding cart, PDP, and checkout dynamics.
• Advanced proficiency in Google Analytics 4 (GA4), Google Tag Manager (GTM), and session recording/heatmapping tools (Microsoft Clarity, Hotjar).
• Demonstrated expertise with A/B testing frameworks and platforms (e.g., VWO, Convert, AB Tasty, Optimizely, Intelligems).
• Strong analytical mindset capable of converting qualitative user insights and quantitative event data into clear hypotheses.
• Exceptional written and spoken English communication skills. Comfortable presenting trade-offs, technical briefs, and data findings directly to brand leadership.
• Available to work ~20 hours per week with consistent daily overlap with UK working hours.

Preferred / Nice-to-Haves

• Experience with DTC health, wellness, activewear, or consumer goods brands.
• Familiarity with basic HTML/CSS/JavaScript or Shopify Liquid to build simple test variations.
• Knowledge of price-testing, offer-testing, or bundle optimization tools (e.g., Intelligems).
• Understanding of technical SEO considerations (e.g., redirect mapping, page speed impact during testing).

What Success Looks Like

• Quantitative KPIs: Improvement in store Conversion Rate (CVR), Checkout Completion Rate, Average Order Value (AOV), and overall Revenue Per Visitor (RPV).
• Qualitative Impact: Maintaining a structured, steady cadence of well-documented experiments and actionable CRO learnings every month.