[Hiring] CRO Specialist @Docplanner

Role Description

We are looking for a CRO Specialist to join our team and help us optimize the performance of over 25 B2B websites. As a key member of the web team, you will be responsible for analyzing user behavior, tracking key website metrics, and providing actionable insights to improve MQL generation and conversion rates. Your work will directly impact our ability to make informed decisions and improve the performance of our websites.

• Analyze, and report on website performance, focusing on conversion rates, form submissions, and user engagement.
• Interpret data from website tracking tools (Google Analytics, VWO, Hubspot).
• Setting and ideation for web events based on business objectives.
• Conducting A/B testing analyses (VWO and HubSpot).
• One-off analysis for key initiatives like Black Friday campaign, promotions, product launches, website migrations to measure effectiveness.
• Identify and analyze different audience segments to improve targeting and personalization.
• Work closely with stakeholders to ensure that tracking plans are in place for all key user behaviors.
• Collaborate with the content team to provide data-driven insights that inform content creation and optimize engagement from key user segments.

Qualifications

• 2+ years experience in web analytics, digital marketing, or CRO roles.
• Proficiency in Google Analytics (GA4), Google Tag Manager, Looker Studio, or other web analytics platforms.
• Ability to interpret web data, using Looker, Tableau, Superset or similar tools.
• Experience with A/B testing tools like Google Optimize, VWO, or Optimizely.
• Experience with Hotjar, Clarity, or other user behavior tracking tools is a plus.
• Experience with Search Console or other SEO tracking tools is a plus.
• Experience working in a fast-paced, dynamic environment.

Benefits

• Healthcare insurance – so you can focus on what matters.
• Wellness that works for you – from gym memberships to mental health support, we’ve got you covered.
• Time off that counts – whether it’s a vacation, your birthday, or just a day to recharge, we believe in balance.
• ESOP (Employee Share Ownership Plan) after 6 months with us, available from specific seniority levels, because we believe in sharing our success!
• Depending on your location, you will be entitled to local benefits like meal vouchers (ticket restaurant), transport allowances, or extended parental leave.
• We’re growing, and so can you! You’ll find lots of chances to learn, develop, and explore new paths—whether within your team or through cross-functional projects.
• Work with talented people from all over the world in a diverse and inclusive environment.
• Remote work and flexible hours aren’t just buzzwords here. While the extent of flexibility depends on your role and team, we value results over rigid schedules.