[Hiring] CRO / Landing Page Optimization Specialist @Entrepreneur Cooperative

Role Description

We are looking for an experienced CRO & Landing Page Specialist with deep expertise in lead generation, conversion-focused landing pages, and funnel optimization. The core objective of this position is simple: understand what motivates users to take action and continuously improve the journey from initial interest through conversion.

This is not simply a landing page design role. We are looking for someone who thinks analytically, understands consumer psychology, develops clear hypotheses, runs structured experiments, and uses data to continuously improve conversion performance.

The ideal candidate is equally comfortable:

• Analyzing a funnel
• Identifying friction
• Developing an A/B test
• Optimizing messaging
• Reviewing behavioral data
• Translating results into actionable improvements

What You’ll Do:

• Build and optimize landing pages designed to generate qualified leads.
• Analyze user behavior throughout the conversion funnel.
• Identify friction points that reduce click-through rates, form completion, or conversions.
• Develop data-driven hypotheses for improving landing-page and funnel performance.
• Plan, launch, and evaluate A/B and multivariate tests.
• Optimize headlines, messaging, calls to action, page structure, forms, layouts, and other conversion elements.
• Analyze conversion data and prioritize experiments based on potential business impact.
• Continuously improve click-through rates, lead volume, conversion rates, and cost efficiency.
• Review heatmaps, session recordings, funnel analytics, and behavioral data to identify opportunities.
• Collaborate closely with copywriters, designers, paid media specialists, marketers, and other stakeholders.
• Translate performance data into clear recommendations and actionable next steps.
• Maintain an organized experimentation roadmap and testing backlog.
• Document test results, insights, and learnings.
• Apply successful learnings across additional campaigns, landing pages, and funnels.
• Help develop scalable CRO frameworks and best practices as the organization grows.

Qualifications

• Professional experience in Conversion Rate Optimization, landing-page optimization, or funnel optimization.
• Strong hands-on experience with lead-generation funnels.
• Proven ability to improve landing-page and funnel conversion performance.
• Deep understanding of what motivates users to click, engage, submit forms, and convert.
• Hands-on experience designing, executing, and analyzing A/B tests.
• Strong analytical and problem-solving skills.
• Strong understanding of conversion psychology, user behavior, and persuasive messaging.
• Ability to analyze marketing, funnel, and conversion data.
• Experience identifying friction points throughout a customer journey.
• Experience continuously optimizing campaigns rather than relying on one-time page launches.
• Ability to clearly explain testing hypotheses, findings, and recommendations.
• Professional English communication skills.
• Ability to work independently in a fully remote environment.

Requirements

• Experience using landing-page builders, funnel platforms, or CMS tools.
• Experience with web analytics and behavioral analytics platforms.
• Familiarity with heatmaps, session recordings, click tracking, and user-behavior analysis.
• Strong understanding of direct-response marketing principles.
• Experience working closely with paid media or performance marketing teams.
• Experience optimizing form completion rates and lead quality.
• Understanding of customer acquisition costs, cost per lead, and conversion economics.
• Experience with high-volume lead-generation campaigns.
• Familiarity with tools such as Google Analytics, Microsoft Clarity, Hotjar, VWO, Optimizely, Unbounce, Webflow, or similar platforms.
• Experience within digital marketing agencies, local services, or performance-driven businesses.

Benefits

• Join a fast-growing, performance-focused digital marketing organization.
• Own high-impact conversion initiatives that directly influence business results.
• Work across landing pages, funnels, user behavior, testing, and lead generation.
• Collaborate closely with talented marketing, creative, and performance teams.
• Work in an environment where experimentation and continuous improvement are strongly encouraged.
• Have significant autonomy to identify opportunities, test ideas, and improve performance.
• Develop broader responsibilities as the organization continues to scale.

Growth Opportunity

Internal promotion is an important part of the company's culture. High-performing team members are encouraged to expand their responsibilities, develop new skills, and pursue leadership opportunities as the organization grows. The successful candidate should be excited about becoming a key contributor to the company's conversion strategy and taking on broader optimization and performance responsibilities over time.