[Hiring] CRM Marketing Coordinator @Custom Ink

Role Description

Are you a detail-oriented, data-curious marketer who believes in the power of custom swag? In this role, you’ll be part of our CRM Marketing team to help us deliver engaging, personalized experiences that ignite a sense of belonging and connection for our customers. You'll be a key player in our mission to help people express what brings them together, one custom product at a time.

Qualifications

• 1–3 years of hands-on experience in CRM or data-driven marketing, with a focus on email, SMS, or Direct Mail.
• Familiarity with CRM platforms: Email Service Providers (ESPs) and Customer Data Platforms (CDPs): Klaviyo, Hubspot, and Salesforce.
• Understanding of how AI can be leveraged for tasks like content generation, audience segmentation, and predictive analysis.
• A basic understanding of customer segmentation, personalization, and testing methodologies.
• Demonstrated ability to pull reports and analyze data to surface key insights.
• Excellent communication and organizational skills, with a proactive, reliable, and detail-oriented mindset.
• Hands-on experience with Canva and a foundational understanding of design principles are a strong plus.
• A bachelor’s degree in Marketing, Digital Marketing, or a related field is preferred.

Requirements

• Campaign Execution: Create and deploy email, SMS, and Direct Mail campaigns, ensuring they are accurate and consistent with the Custom Ink brand.
• Customer Data Management: Maintain and manage CRM segments and customer profile data to ensure accurate audience targeting and personalized messaging.
• Reporting and Analysis: Support campaign measurement by pulling reports, gathering and analyzing performance data, and identifying key trends.
• Cross-Functional Collaboration: Work with internal teams like Site and Sales to help draft creative briefs and provide customer insights.
• Testing Agenda: Accurate setup and reporting of A/B and multi-variate test results that inform creative and segmentation strategy.

Benefits

• Generous Paid Time Off: Recharge with flexible paid time off policies and major paid holidays.
• Comprehensive Health Coverage: Complete Medical, Dental, and Vision coverage at a low cost through a PPO or HDHP plan.
• Employee Wellness: Access to virtual medical consultations through MDLIVE, and mental health services through some of our preferred partners.
• Family-Friendly Benefits: Up to 14 weeks of fully paid parental leave for birthing parents and 8 weeks for non-birthing parents, adoption assistance, pet insurance, caregiver leave, and fertility benefits.
• Financial Wellness: 401(k) plan featuring company matching, employer HSA contributions, Life & AD&D insurance, and flexible spending account options.
• Professional Development: Access to training programs, certifications, and tuition assistance.