[Hiring] CRM Manager @Careers at Tide

Role Description

As CRM Manager – Subscriptions, you will:

• Lead the planning and execution of CRM strategies for subscription products, aligned with business objectives and growth targets.
• Provide strategic guidance to senior CRM team members on best practices and emerging trends.
• Manage and mentor a Senior CRM Executive, fostering a collaborative and high-performing environment.
• Use advanced data analytics to refine segmentation and personalize member communications.
• Implement advanced targeting strategies to optimise campaign performance and maximise customer lifetime value.
• Apply predictive modelling and behavioral analytics to proactively reduce churn.
• Collaborate closely with Marketing, Sales, and Product teams to align CRM initiatives with company-wide goals.
• Drive cross-functional initiatives to enhance the customer experience and grow subscription revenue.
• Develop and oversee customer advocacy and loyalty programmes to increase retention and brand advocacy.

Qualifications

• 3+ years of CRM experience, ideally within subscription-based businesses.
• Experience with subscription billing systems and customer databases.
• Strong background in CRM analytics, segmentation, and predictive modelling.
• Deep knowledge of CRM and marketing automation technologies.
• Strong project management and strategic thinking skills.
• Excellent spoken and written English.
• Strong stakeholder management and communication skills.
• Experience with tools such as Salesforce, GSuite, Looker, and Jira.
• A proactive problem-solver who thrives in dynamic environments.

Requirements

• Understanding of subscription models and recurring revenue dynamics.
• Comfortable working with CRM tools and marketing automation platforms.
• Strong analytical skills that enable turning data into actionable insights.

Benefits

• 25 days of paid annual leave.
• 3 paid days for volunteering or learning & development.
• Extended maternity and paternity leave.
• Personal L&D budget of 1,000 BGN per year.
• Additional health and dental insurance.
• Mental wellbeing platform access.
• Fully covered Multisport card.
• Food vouchers.
• Office snacks and refreshments.
• WFH equipment allowance.
• Flexible working arrangements.
• Sabbatical leave.
• Share options.