[Hiring] CRM Manager @Pion

Role Description

As a result of our incredible success and growth, we are looking for a CRM Manager to join us.

Responsibilities Include

• Own and evolve our core lifecycle journeys — onboarding, activation, engagement, basket abandonment, win-back and re-engagement — from strategy through build and optimisation.
• Plan and execute commercial campaign sends, balancing frequency, relevance and commercial priorities against the health of our lifecycle programmes.
• Plan and execute engagement-focused sends, working with the wider marketing teams on content, calendar and social opportunities.
• Own and prioritise the testing roadmap — subject lines, send times, content and journey logic — turning results into concrete recommendations rather than reports.
• Use performance data (opens, clicks, conversion, retention and incrementality) to diagnose underperformance and propose the fix.
• Brief, QA and direct internal resource to extend execution capacity, and build the internal narrative on what is working to make the case for further investment in CRM.

Qualifications

• Five or more years hands-on across the full CRM and lifecycle marketing discipline — strategic thinking as well as campaign execution, not one or the other.
• Confident in an ESP or marketing automation platform (Iterable, Braze, Salesforce Marketing Cloud, Klaviyo or similar), building and QA-ing your own campaigns and journeys.
• A strong grasp of segmentation, triggers and automation logic.
• Able to read performance data and turn it into a clear next step rather than a report, with a genuine interest in testing and iterating rather than set-and-forget CRM.
• An improver instinct — you see an onboarding flow or a send calendar and immediately spot ways to make it better, then act on it.
• Comfortable briefing and directing internal resource, and confident building buy-in across product, brand, marketing, creative and data.
• A clear, honest communicator with a self-starter, can-do attitude.
• Bonus points for consumer experience in subscription, membership, loyalty, ecommerce or affiliate-adjacent businesses, familiarity with incrementality or holdout testing, data querying skills, or exposure to advanced personalisation and next-best-action decisioning.

Benefits

• Competitive salary.
• 30 days annual leave, plus bank holidays.
• Accredited 'Great Place To Work' company in three categories.
• Commitment to personal development and career growth, coaching workshops and progression plans.
• Remote-first working environment.
• Flexible working hours.
• Focus on welfare, including a monthly wellness allowance, gym memberships, access to mental health first aiders, a health cash plan and more.
• Access to incredible partnership discounts for the biggest brands in the world.
• £200 work from home set up allowance to put towards your at-home working space.