[Hiring] CRM Manager @10 Ten Gaming

Role Description

We are seeking an experienced CRM Manager to own and scale our customer lifecycle strategy for a fast-growing US sweepstakes casino. This role is responsible for driving player engagement, retention, reactivation, and lifetime value through data-driven CRM initiatives while ensuring full compliance with US sweepstakes regulations. The role will work cross-functionally with Marketing, Product, BI, and Compliance teams to deliver personalized, timely, and responsible player communications across multiple channels.

Key Responsibilities

• CRM Strategy & Lifecycle Management
  • Own the end-to-end CRM strategy across the player lifecycle: onboarding, engagement, retention, reactivation, and churn prevention
  • Design and optimize player journeys based on behavior, value, and engagement patterns
  • Segment players using transactional and behavioral data (e.g., activity, recency, frequency, value)
• Campaign Planning & Execution
  • Plan, execute, and optimize CRM campaigns across email, push notifications, SMS, and in-app messaging
  • Manage promotional campaigns, including bonuses, free entries, tournaments, and retention mechanics aligned with sweepstakes rules
  • Ensure campaigns are timely, relevant, and personalized
• Data, Analytics & Optimization
  • Track and analyze CRM KPIs such as retention, conversion, reactivation, ARPU/LTV, and churn
  • Conduct A/B testing on messaging, timing, offers, and journeys
  • Translate insights into actionable improvements and clear performance reporting
• Compliance & Responsible Play
  • Ensure all CRM communications comply with US sweepstakes regulations, internal policies, and responsible play standards
  • Maintain opt-in, opt-out, and communication preference best practices
• Cross-Functional Collaboration
  • Work with Product and UX teams to improve in-app experiences and messaging triggers
  • Collaborate with the BI team on dashboards, segmentation logic, and campaign attribution
  • Coordinate with Marketing and Creative teams on campaigns, creatives, and promotional calendars
• Tools & CRM Platforms
  • Drive CRM strategy through hands-on ownership of Optimove, using player segmentation, value modeling, and automated lifecycle campaigns to improve retention, increase ARPU, and grow long-term player value
  • Maintain CRM workflows, automation, and campaign calendar
  • Support data hygiene and CRM best practices

Qualifications

• 3+ years of hands-on CRM, lifecycle, or retention marketing experience within real-money online gaming, sweepstakes casinos, social casinos, or comparable high-engagement digital products
• Strong understanding of the US player market, including customer behavior, motivations, promotional sensitivity, and lifecycle expectations
• Native or near-native English proficiency, with the ability to craft compelling, compliant, and conversion-focused messaging
• Proven track record of delivering measurable CRM impact, including:
  • End-to-end customer journey design and optimization
  • Promotional strategy and execution
  • Player segmentation and personalization
  • High-performing email and multi-channel CRM campaigns
• Exceptional communication skills, able to clearly articulate strategy, present insights, and collaborate effectively with key stakeholders
• Highly analytical mindset, with strong experience in performance tracking, reporting, and translating data into actionable insights
• Proven hands-on expertise in Optimove, with the ability to independently build segments, configure multi-step lifecycle journeys, manage triggers, execute A/B tests, and analyze campaign performance
• Working knowledge of HTML and experience with automated CRM platforms (e.g., Optimove, Braze, Salesforce Marketing Cloud, or similar) is a strong advantage
• Experience designing or managing loyalty and VIP programs is a plus

Location

• Metro Manila, NCR (Remote)

Employment Type

• Contractor

Minimum Experience

• Mid-level