[Hiring] CRM & Lifecycle Specialist @Basecamp

Role Description

The CRM & Lifecycle Specialist will lead the setup, mapping, and ongoing management of Basecamp's CRM ecosystem, including the hospitality CRM supporting Basecamp Resorts and Everwild, and the investment CRM supporting the Capitol Division. This hands-on role combines CRM implementation, data architecture, marketing automation, and lifecycle strategy to turn first-time guests, spa visitors, and investor leads into loyal, repeat customers.

Working closely with Marketing, Revenue Management, Operations, Guest Experience, IT, and the Capitol Division, this role builds the guest data foundation, segmentation, and automated journeys that deliver the right message at the right moment, from first enquiry through booking, pre-arrival, stay, post-stay, and return.

In the first year, a key focus will be mapping current systems, data sources, and customer journeys, then designing and implementing CRMs that give each business a clear, connected view of its customers. Longer term, success will be a scalable, well-governed CRM ecosystem that grows direct bookings, repeat visitation, and customer lifetime value, while making it easy for the business to launch new properties and brands into a consistent lifecycle program.

Salary: $70,000 - $90,000 yearly depending on experience

Shifts: Full-time, Permanent

Location: Canmore or Calgary AB. Remotely within Canada maybe considered.

Qualifications

• 5+ years of experience in CRM, lifecycle, retention, or email marketing, ideally in hospitality, travel, wellness, or a multi-brand consumer environment.
• Proven experience leading CRM implementations, including requirements gathering, system and data mapping, data modelling, migration, and user adoption.
• Hands-on expertise administering a CRM or marketing automation platform such as Salesforce, HubSpot, Klaviyo, Revinate, or similar.
• Proven success building lead scoring models, automated journeys, segmentation, and personalization that drive measurable revenue and retention.
• Experience integrating CRM with booking engines, PMS, POS, or e-commerce systems is considered an asset.
• Experience managing vendors and agencies and working with cross-functional stakeholders.
• Experience with both B2C (guest) and B2B or sales-pipeline (investor, real estate) CRM use cases is an asset.

Requirements

• Strong understanding of customer lifecycle marketing, lead management, retention strategy, loyalty, and customer lifetime value.
• Solid understanding of lead scoring, segmentation, attribution, and predictive or AI-driven modelling.
• Working knowledge of data structures, SQL, APIs, and data integration concepts.
• Solid understanding of CASL, CAN-SPAM, PIPEDA, consent management, and email deliverability best practices.
• Proficiency with analytics and reporting tools such as GA4, Looker Studio, Power BI, or Tableau.
• Ability to translate data into clear insights and actionable recommendations for non-technical stakeholders.

Benefits

• Quarterly profit share program!
• Group health benefits plan (Dental, Vision, Paramedical, and more)
• Generous staff discounts at all our properties
• Family and friends discount at Basecamp properties
• Free access to the Everwild Nordic Spa
• Discounts on food & beverage at Rhythm & Howl
• Company paid staff events.
• Room for advancement in our growing company
• Be part of western Canada's fastest-growing hospitality brand
• A hands-on people focused Basecamp culture

Company Description

Basecamp is a rapidly growing chain of boutique hotels based in Canmore, Banff, Lake Louise & Kananaskis in Alberta and Revelstoke in British Columbia. We are an energetic team driven by our core values and providing our guests a home away from home.

Everwild Nordic Spa and Hotel aims to raise the bar in wellness hospitality, blending authentic tradition with fresh, evolving experiences. Everwild is redefining mountain hospitality.