[Hiring] CRM & Lifecycle Marketing Manager @Ruby Labs
Apr 02, 2025 - Ruby Labs is hiring a remote CRM & Lifecycle Marketing Manager. đź’¸ Salary: unspecified. đź“ŤLocation: Europe.
Role Description
We are seeking an experienced and data-driven CRM & Lifecycle Marketing Manager with a strong focus on email marketing to join Ruby Labs. This full-time role is crucial to elevate the email marketing performance across all Ruby Labs brands.
You will own the end-to-end email marketing strategy and execution, working alongside the Marketing Director and the Data & Product teams to drive engagement, retention, and conversion through email. Your mission will be to boost our email marketing performance by 50% by optimizing and creating new email flows, setting up proper A/B testing, improving our list segmentation, and more.
Key Responsibilities
- Email Marketing Strategy: Lead and execute the email marketing strategy across all Ruby Labs brands.
- Lifecycle Flows: Build, improve, and maintain automated email flows to increase user engagement and retention.
- A/B Testing: Implement and continuously optimize A/B tests on subject lines, copy, design, and CTAs to improve open and conversion rates.
- Segmentation: Develop advanced segmentation strategies to deliver personalized, relevant content to users.
- Copy & Content: Collaborate with the marketing team to write, design, and deliver effective email campaigns.
- Performance Analysis: Track and analyze email KPIs, ensuring data accuracy in Customer.io and Mixpanel.
- Deliverability & Reputation: Monitor and improve domain reputation, deliverability, and compliance with GDPR and privacy regulations.
- Stakeholder Collaboration: Work closely with the Marketing Director, Data Analysts, and Managing Directors of each brand to align on email marketing priorities and goals.
- Tool Ownership: Own and manage Customer.io, ensuring optimal plan utilization, technical setup, and cost efficiency.
Qualifications
- Experience: Minimum of 3 years of hands-on experience in Email Marketing and Lifecycle Marketing.
- Technical Skills: Proven experience with Customer.io and Mixpanel.
- Strong background in segmentation, automation, flow building, A/B testing, and email deliverability best practices.
- Copywriting: Excellent copywriting and communication skills in English.
- Data-driven: Strong analytical skills and experience using data to improve email performance.
- Attention to Detail: High level of operational excellence with a focus on data accuracy and flawless execution.
- Bonus Points: Experience working with subscription-based, mobile, or digital consumer products.
Requirements
- Location: Ruby Labs operates within the CET (Central European Time) zone. Applicants from any country are welcome to apply for the position as long as they are located within approximately ± 4 hours of CET.
Benefits
- Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance.
- Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days.
- Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge.
- Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them.
- Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Benefit from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere.
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| đź“Ť | Be aware of the location restriction for this remote position: Europe |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
|
Salary
đź’¸
unspecified
|
Remote
Location
Europe
|
|
Job Type
full-time
|
Posted
Apr 02, 2025
|
| đź“Ť | Be aware of the location restriction for this remote position: Europe |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
