[Hiring] CRM @Toogeza

Role Description

Currently, we are looking for an experienced CRM to join one of toogeza’s clients.

What You Will Be Responsible For:

• Develop and continuously improve CRM, retention, and reactivation strategies across the player lifecycle.
• Identify CRM growth opportunities based on player behaviour, data, and business priorities.
• Build and optimise automated customer journeys, including onboarding, activation, retention, reactivation, cross-sell, and upsell flows.
• Segment the player base by behaviour, lifecycle stage, value, activity, product preferences, and VIP status.
• Plan and manage CRM campaigns across Email, SMS, Push, On-site, and In-app channels.
• Develop and test promotional, bonus, cashback, tournament, and gamification mechanics.
• Create and maintain the CRM campaign calendar in line with product, marketing, and commercial priorities.
• Analyse campaign and player performance using CRM and business metrics.
• Run structured experiments and A/B tests, evaluate results, and scale successful initiatives.
• Improve personalisation and communication relevance across player segments.
• Work closely with Product, Marketing, VIP, Analytics, and other internal stakeholders.
• Contribute to the development of CRM processes, reporting standards, and working practices.
• Present recommendations and support CRM decisions with data and clear business reasoning.

Qualifications

• 3-5+ years of experience in CRM, Retention, or Lifecycle Marketing.
• Relevant experience in iGaming, online casino, sportsbook, or betting.
• Strong understanding of player lifecycle, retention, reactivation, and CRM performance metrics.
• Hands-on experience building automated communication journeys.
• Strong knowledge of player segmentation and personalisation.
• Experience working with CRM platforms such as Smartico, Optimove, Emarsys, Braze, Fast Track, Customer.io, or similar.
• Experience with bonus, promotional, or gamification mechanics.
• Ability to analyse campaign performance and translate data into practical decisions.
• Experience running A/B tests and CRM experiments.
• Ability to work independently, prioritise initiatives, and take ownership of results.
• English at Upper-Intermediate level or higher.

Requirements

• Experience managing or mentoring CRM specialists.
• Experience working with several iGaming brands or products.
• Experience with both casino and sportsbook audiences.
• Experience developing a CRM function or improving existing CRM processes.
• Additional languages such as Spanish, German, or Greek.

Benefits

• 21 days of paid annual leave;
• 3 additional Day Offs per year;
• 25 paid sick leave days;
• Public holidays as days off.
• Sports compensation program;
• Annual healthcare budget;
• Gifts for important life events (birthday, marriage, childbirth);
• Coworking compensation for team members based in Ukraine;
• Maternity and paternity leave support;
• Business trips and team gatherings at our Cyprus office.
• Annual budget for professional development, certifications, books, and language courses;
• Internal mobility and promotion programs to support both vertical and horizontal career growth;
• A Personal Development Plan to help you grow your skills and competencies.