[Hiring] Creative Performance Specialist @inBeat Agency

Role Description

Creative Milkshake is a remote-first performance creative agency. We make scroll-stopping short-form ads for some of the world’s most exciting DTC brands on Meta and TikTok - high-volume, fast-moving, and built to convert.

We’re a close-knit team of ~34 people spread across the Netherlands, the Philippines, South Africa, Spain, and beyond. We’ve recently joined the Fieldtrip group alongside inBeat, which means we’re growing - in ambition, in capability, and in the complexity of clients we work with.

Our Amsterdam studio is the creative heart of our production operation. Over the next 1–2 years, we’re expanding from UGC-first content toward elevated branded formats, this role is central to holding the quality bar as we scale.

Does this sound like you?

• You love analyzing ad performance, drawing creative insights from data, and making clear recommendations that move the needle.
• You love to develop, iterate, and elevate ideas so our clients get high-performing ads faster and with more intention.
• You enjoy being client-facing, detail-oriented, and playing a key part in improving creative results.

What you’ll do:

• Creative strategy & storyboard development (40%)
  • Develop high-performing storyboards and scripts that align with client goals, audience insights, and platform best practices (Meta, TikTok, etc.).
  • Outline campaign objectives, messaging angles, and creative directions based on performance data and testing learnings.
  • Write compelling ad copy and narratives that reflect each client’s voice while driving scroll-stopping engagement.
  • Ensure all creative outputs are built with a strong performance lens and contribute to iterative testing cycles.
• Creative Performance Reviews & Iteration (60%)
  • Join client kickoff calls to align on performance goals and creative direction.
  • Lead and present creative audits for retainer clients, offering clear, strategic insights into what’s working and what needs improvement.
  • Translate performance data into actionable creative recommendations that guide future ads and iterations.
  • Deliver performance reviews in a clear, confident, and client-ready manner.
  • Partner with strategists post-delivery to ensure feedback loops are consistent, focused, and impact-driven.
  • Own iteration projects and guide the creative strategy team on performance insights.

Qualifications

• 2–4+ years experience in paid social creative, media buying, or creative strategy
• Deep understanding of Meta and TikTok ad formats, performance metrics, and testing methodologies
• Strong analytical skills — you can look at a dashboard and spot exactly what needs to change
• Excellent communication, with the ability to present insights clearly and persuasively
• Proactive, resourceful, and comfortable working independently in a fast-paced remote team

Requirements

• Creative performance analysis
• Client communication and insights presentation
• Familiarity with ad testing frameworks and performance metrics
• Detail-oriented and organized in documentation
• Collaborative mindset with a strong sense of initiative
• Proficient in Slack, Google Suite, and project management tools (e.g., ClickUp)
• Be a loop closer — follow through with ownership from start to finish
• Be solution-oriented with a calm, professional presence in client-facing conversations
• Good at multitasking, adapting quickly to resolve issues, and staying calm under pressure.

Benefits

• Creative Milkshake Stipends (mental health, healthcare & internet)
• Time Off: 21 days PTO + 7 Paid Sick Days; company closure: 2 weeks at year-end (estimated: December 22 – January 5)
• Maternity/Paternity Leave
• Yearly Salary Review
• Long Service Incentives (starting from 2 years)