[Hiring] Creative Lead, Social @Beautiful Destinations

Role Description

Beautiful Destinations is hiring a Creative Lead, Social — the person who decides what travel content looks like next!

• Own social-first creative across two books of work: BD's own channels and campaigns built for tourism boards, hotel groups, and travel brands.
• Set the formats, hooks, and visual language — the standard that 500+ creators shoot to, across BD's channels and our clients'.
• Read platform signals — saves, shares, watch-through — and turn that signal into creative decisions.
• Work daily with creators, editors, and AI content pipelines.
• Ensure that the formats that prove out on BD's own channels become the exact work clients pay for.

What You'll Do:

• Set creative direction across owned channels and client campaigns — formats, hooks, visual language, edit standards.
• Be the reference point for what good looks like in all social-first content.
• Lead creative on client work end to end — concepts, treatments, direction from brief through delivery.
• Turn platform signals into creative decisions weekly.
• Invent, test, and retire vertical formats with a written verdict on every experiment.
• Brief and direct creators to ensure their work meets standards while maintaining their voice.
• Build a network of personality-led creators.
• Ship AI-assisted format experiments monthly.
• Set edit standards with the editor team and review flagship cuts.
• Present creative to clients, bringing platform-native thinking into pitches.

Qualifications

• 6+ years making and directing social-first content with vertical work tied directly to performance.
• A format or series you invented that others copied — proof of setting trends.
• Real fluency in platform behavior — ability to read signals accurately.
• Experience briefing and directing independent creators, with a creator network you built or grew.
• Client-facing creative experience — able to hold the room, not just make the work.
• Deep fluency across the creator landscape — knowledge of rising and overexposed creators.
• Daily use of AI tools in the creative process.
• Able to work fully remote with overlap across UK and Dubai teams, plus international travel opportunities for shoots.