[Hiring] Conversion Rate Optimisation Specialist @SiGMA Group

Role Description

The CRO Specialist will own the conversion performance of SiGMA Group's websites, with a primary focus on event ticketing and SiGMA Shop. This role exists to turn more of that traffic into revenue.

The ideal candidate is an expert in user journey strategy and tactics, capable of:

• Mapping how visitors move from ad or search to landing page, ticket selection, checkout, and post-purchase.
• Pinpointing exactly where and why revenue is being lost.
• Delivering changes that recover lost revenue.

This is a hands-on, commercially driven role measured on revenue, not page aesthetics or dashboards.

Qualifications

• 4+ years in CRO, growth or e-commerce optimisation, with a proven record of increasing website revenue.
• Expert in user journey mapping, funnel analysis, and conversion strategy and tactics.
• Strong grasp of behavioural psychology and persuasion principles applied to web design and copy.
• Hands-on experience with A/B testing tools (e.g. VWO, Optimizely, AB Tasty or similar).
• Advanced GA4 and Google Tag Manager experience.
• Strong understanding of CVR, AOV, RPV, CAC, ROAS, LTV, and checkout abandonment.
• Experience with Shopify, WooCommerce, ticketing platforms, or comparable commerce systems.
• Experience optimising checkout and payment flows, including mobile.
• Technically comfortable enough to work with developers on tracking, integrations, and payment gateways.
• Commercially minded, evidence-driven, and pragmatic.
• Organised, able to manage multiple brands, events, and deadlines at once.
• Experience in event ticketing, conferences, iGaming, travel, or high-volume e-commerce is a strong advantage.
• Experience with international journeys across markets, currencies, and payment methods is a strong advantage.
• Fluent in English (C1 or higher); additional languages are an asset.

Requirements

• Map and own the end-to-end user journey for each brand and event.
• Design journey strategies by audience, market, device, and traffic source.
• Ensure a consistent, low-friction path from ad to purchase.
• Apply behavioural psychology to shape journeys that convert.
• Identify drop-off points, friction, and bottlenecks using analytics tools.
• Segment performance by device, source, campaign, geography, and customer type.
• Own the CRO roadmap and testing backlog, prioritised by revenue impact.
• Run A/B and multivariate tests on various elements.
• Reduce checkout steps and fields, optimise mobile checkout.
• Review payment methods and success/failure rates across markets.
• Validate tracking for every key journey event.
• Report weekly on key metrics to marketing leadership.
• Partner with cross-functional teams on landing pages and journey changes.

Benefits

• Grow with us – Play an important role in SiGMA's continued expansion.
• Free iGaming Academy access – Develop your industry knowledge.
• Travel perks – Attend major gaming events and visit international offices.
• Performance rewards – High performers are recognised and provided with opportunities for career progression.
• International exposure – Work with leading casino operators and gaming companies.