[Hiring] Contractor, Digital Organizing and Content Strategy @Courier Newsroom, Inc.

Role Description

COURIER is looking for a contractor to help bring a new pilot program to life that leverages the passion and enthusiasm of a niche cultural community into one that drives forward civic action. This role will work closely with a content creator/specialist to:

• Build an editorial calendar and own the publishing strategy for a three-month pilot media program, balancing lifestyle content with public awareness and actionable opportunities.
• Identify relationships with external partners to inform the editorial calendar and calls to action, cultivating a deeper understanding of the program’s audiences.
• Leverage platform expertise to analyze audience trends and make data-informed recommendations post-pilot.

The ideal candidate understands the power of delivering good information to Americans across the country and will report to the Chief of Staff.

Deliverables, as directed by the company:

• Build a strategic content and publishing calendar for three months to drive a narrative, spread awareness, build community, encourage action, and gear toward rapid growth.
• Develop the presence for a new brand on two platforms, experimenting and building guidelines around best practices for post-pilot use.
• Join and be actively involved in Facebook groups, subreddits, and other social platforms to shape a community and organize users around issues and campaigns.
• Identify and onboard relationships with allied outlets and organizations within the niche cultural community/online ecosystem.
• Draft social media post copy that reflects the brand’s voice while editing received content for platform optimization.
• Track and analyze content engagement and retention metrics, providing insights to inform future social media strategy.
• Provide regular updates and reports on post performance, optimizing content for each social platform based on findings (3 monthly reports, biweekly informal updates, and support for final recommendations).
• Openness to travel to events and/or content opportunities within the niche cultural community on select, limited occasions.

Qualifications

• 3–5 years of experience in digital organizing, particularly in building community and engaging audiences in action online and off.
• Ability to build and maintain a brand voice and create high-performing social media content reflective of the brand identity.
• Demonstrated experience in key social media platforms (TikTok, Instagram, LinkedIn, YouTube), algorithms, performance metrics, and best practices.
• Excellent partnership and communication skills.
• Skilled project manager able to take ideas from pitch to publish on a deadline.
• Creative mindset with a track record of generating innovative ideas.
• Experience with Canva, Adobe Creative Suite, Descript, CapCut, Final Cut Pro, or similar.
• Deep interest in democracy, civic media, and reaching underserved or values-driven audiences.
• Strong background in political content creation or values-driven journalism.
• Exceptional candidates will have direct personal and/or professional experience in equestrian sports and/or horse cultural communities.

Requirements

• Rate: $33/hr - $55/hr

Benefits

• Equal opportunity employer; women, people of color, those with disabilities, and members of the LGBTQ community are strongly urged to apply.
• Applicants shall not be discriminated against because of race, religion, sex, national origin, ethnicity, age, disability, sexual orientation, gender identity, color, marital status, or medical conditions.