Role Description
Defines what the company says to the market and ensures content supports sales and customer conversations. This role turns capability and industry-aligned messaging into clear, useful content.
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Serve as a strategic partner to industry leaders, proposal strategists, sales enablement, and commercial marketing leadership to translate business priorities into clear, compelling content narratives and programs.
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Develop content themes aligned to capabilities and industries.
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Create thought leadership and sales-support content (blogs, articles, white papers, case studies, email newsletters and templates, reports, social content, etc.).
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Structure content for case studies, narratives, and campaigns.
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Ensure consistency across all content and messaging.
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Continuously update content based on feedback and market needs.
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Project manage the full campaign & content creation lifecycle including:
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Gathering insights from key stakeholders.
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Developing the project brief.
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Confirming channel-plan and execution strategy.
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Working with the copy/design team for project development.
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Ensuring content aligns with strategic objectives.
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Supporting the publishing and promotion of final content outputs.
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Capture projects and status in the content calendar.
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Regularly report on competitor insights and market trends and translate them into content execution as appropriate.
Qualifications
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8-10 years in content strategy, marketing content, or related roles.
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Strong writing and editorial skills.
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Experience creating content for B2B or complex offerings.
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Ability to translate complex topics into clear, engaging content.
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Experience with content calendar creation and management (Asana, other).
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Experience with multi-channel marketing planning and activation in a B2B environment.
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Experience with social media (posting, monitoring engagement/comments, etc.) is a plus (LinkedIn, Instagram, Sprout Social).
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Experience with CMS (WordPress, Drupal), CRM (Salesforce), and Enablement Platforms (Highspot) is a plus.
Additional Information
All your information will be kept confidential according to EEO guidelines.