[Hiring] Content Marketing Manager @Booth and Partners Pte Ltd

Role Description

Kwontified knows a great deal and says very little in public. Our LinkedIn page posts when someone has time. We have a YouTube channel with a handful of videos, a TikTok account we have never used, and a client newsletter that has not yet become something clients look forward to. Our executives meet brand founders and e-commerce leaders every week, and almost none of what they know reaches the people who should be hearing it. This role exists to change that.

• Own Kwontified’s social media presence, email marketing, blog, and press.
• Manage the strategy, calendar, copy, assets, scheduling, analytics, and revisions.
• Decide what we say, where, and how often, and be accountable for effectiveness.
• Target senior audiences: founders, CEOs, VPs of e-commerce and digital, heads of retail media.
• Focus on LinkedIn and Substack as primary channels.
• Utilize AI tools for research, drafting, repurposing, and asset creation.
• Ensure accuracy in AI-generated content.

What You’ll Own

• Strategy and the calendar:
  • Own the strategy for social, email, blog, and press as one editorial system.
  • Build and run the editorial calendar with content pillars and lead times.
• LinkedIn:
  • Run the Kwontified company page and build an executive voice program.
  • Draft posts and longer pieces for executives, approved by them.
• Substack:
  • Launch and run the Kwontified publication with thought leadership content.
• Email marketing in Mailchimp:
  • Own the monthly Kwontified newsletter with a branded design system.
  • Build and maintain email automations with clean audience segmentation.
• Landing pages, blog posts, and press releases:
  • Work with web development to launch landing pages for campaigns.
  • Write and publish blog posts optimized for search engines.
  • Draft press releases for client wins, partnerships, and launches.
• Assets:
  • Brief the Creative Team on hero assets and produce everyday assets.
• Scheduling, automation, and analytics:
  • Schedule and publish across every channel.
  • Review performance weekly and report monthly.
• New channels, on evidence:
  • Propose and test new channels like TikTok and YouTube.
• Protecting the firm and its clients:
  • Manage client confidentiality and approval processes.

Who Does Well Here

• People who are both analytical and creative.
• Those genuinely interested in the subject matter.
• Individuals who can ship on a calendar.
• People who distrust their first drafts and AI outputs.
• Those who can work with very senior authors.

What Success Looks Like

• 30 days: Audit every channel and email program; confirm admin access.
• 90 days: Strategy and editorial calendar agreed and running.
• 6 months: Growth in LinkedIn, Substack, and newsletter; email automations live.
• 12 months: Demonstrable business growth linked to published content.

Requirements

• A record of owning brand channels for a B2B firm, agency, or e-commerce business.
• Ability to write content that senior people put their names to.
• Understanding of e-commerce and social commerce in relevant sectors.
• Experience with email marketing in Mailchimp or a comparable platform.
• Strong analytical habits and ability to build reports.
• AI literacy and experience with tools like Claude and Gemini.
• Visual judgment and hands-on skills for asset production.
• Judgment about confidentiality and claims.
• Comfort working remotely and in writing.
• Excellent written English for a US executive audience.

Nice to have

• Agency marketing experience or marketing for a professional services firm.
• Experience with Substack or similar newsletter platforms.
• Knowledge of retail media or marketplace advertising.
• Experience in short-form video production and editing.
• Podcast or YouTube production experience.
• PR and press release experience.