[Hiring] Content Marketing Manager @Colibri Group

Role Description

We’re looking for a Content Marketing Manager – Professional Learning to help build and scale Moreland University’s professional learning offering for educators. This is an individual contributor role with meaningful ownership over a new area of growth for Moreland.

• Own the professional learning portfolio and launch calendar, helping prioritize, plan, and bring new on-demand courses, learning journeys, certificates, microcredentials, webinars, and other educator experiences to market.
• Lead projects from concept through launch, coordinating faculty, subject matter experts, creative partners, and cross-functional teams while keeping timelines, deliverables, and launch readiness on track.
• Create compelling short and long form marketing content including landing pages, course titles and descriptions, email campaigns, blog content, promotional messaging, participant communications, and sales enablement materials.
• Build and execute go-to-market strategies that drive awareness, registrations, subscriptions, repeat engagement, and long-term growth across Moreland’s professional learning portfolio.
• Use learner feedback, participation data, market insights, and performance metrics to improve existing offerings, identify new opportunities, and help scale professional learning into a meaningful new growth channel for Moreland.

Qualifications

• 4+ years of experience in content marketing or a closely related role, ideally within education, EdTech, professional learning, online learning, or another educator-facing environment.
• Direct experience creating marketing content and bringing programs, educational offerings, digital content, courses, events, or similar products to market.
• Strong writing and editorial skills across short- and long-form content, with the ability to translate educational concepts into clear, engaging messaging for teachers and other educator audiences.
• Demonstrated ability to manage complex, cross-functional projects from idea through execution, including coordinating subject matter experts or other partners who own specialized content.
• A combination of creative thinking, organization, audience empathy, and commercial awareness, with the ability to use performance insights to improve engagement and inform what gets built next.
• A bachelor’s degree is required. A degree in marketing, communications, education, instructional design, English, journalism, or a related field is preferred.
• Experience as an educator, former teacher, or in another teacher-facing role is a meaningful plus.
• Experience with subscription-based products, learning platforms, digital content libraries, or professional learning portfolios is also valuable.

Requirements

• Experience with content management and email marketing platforms.
• Familiarity with project management and collaboration tools.
• Knowledge of learning management or digital learning platforms.
• Experience with analytics and performance-reporting tools.
• Familiarity with AI-assisted content and productivity tools, including Claude or similar platforms.

Benefits

• Build something new: Help take a successful professional learning concept and turn it into a scalable offering for educators.
• Own meaningful work: Significant ownership over the professional learning portfolio and how it goes to market.
• Work with people who know education: Partner with an experienced faculty community and a strong, established content marketing team.
• Combine creativity with strategy: Write and create while also shaping launches, managing projects, and influencing what we build next.
• See the impact: Your work will directly influence how educators discover, engage with, and continue learning through Moreland University.
• Join a mission-driven organization where your creativity, judgment, and understanding of educators can have a visible impact.