[Hiring] Content Marketing Manager @NetBox Labs

Role Description

NetBox Labs is looking for a Content Marketing Manager with [4+] years of experience to scale its integrated marketing campaigns to the next level. Reporting to our Vice President of Marketing, you will be responsible for the creation of multiple content channels, drive brand maturity and consistency, and enhance our content marketing engine. This is a hands-on, high-visibility role that will be responsible for both strategy and execution while working closely with executives and a cross-functional team. Your ultimate goal is to establish the brand and content foundations for an innovative, rapidly-scaling, and market-defining business.

• Developing and executing a content marketing strategy aligned with GTM goals
• Creating persona-based content for all stages of the marketing and sales funnel on key use cases
• Producing high-impact, AEO/SEO-optimized blog content, in-depth ebooks and whitepapers, external sales collateral, videos, etc.
• Keeping your finger on the pulse of sales conversations, industry trends, and the NetBox ecosystem and using those findings to craft meaningful content assets that drive engagement with key audiences
• Driving campaign effectiveness through measurement of content conversion and testing
• On occasion, writing and editing email or web copy for marketing and sales use cases

Qualifications

• [4+] years as a brand and content marketer building programs and processes from the ground up and directly executing brand and content strategies
• Excellence in all facets of content creation including creative ideation, project management, editorial operations, and production
• Portfolio of compelling content across multiple channels, including blogs, eBooks, podcasts, videos
• A creative and strategic mindset and experimentalist approach for leveraging content and brand assets to maximize brand impact, reach, and demand gen
• Direct experience in enterprise SaaS and networking or comfort with highly technical audiences and content
• Strong communication, interpersonal and cross-functional collaboration skills
• Excellent writing and editorial skills
• Experience working in a fast-paced startup environment
• Experience in both inbound and outbound demand generation

Company Description

NetBox Labs helps companies build and manage complex networks. We help customers accelerate network automation by delivering open, composable products and supporting the network automation community.

• NetBox Labs is the commercial steward of open source NetBox, the world’s most popular network source of truth, and Orb, the next-generation open source network observability platform.
• Our products include NetBox Enterprise, a fully supported self-managed NetBox with advanced features, and NetBox Cloud, a secure, scalable, and reliable SaaS edition of NetBox.
• NetBox powers thousands of companies, and NetBox Labs is backed by investment from Notable Capital (formerly GGV), Grafana Labs CEO Raj Dutt, Flybridge, IBM, Salesforce Ventures, and Mango Capital.