[Hiring] Content Marketer @doinstruct

Role Description

This is a hands-on role, requiring native-level German and working English proficiency.

doinstruct builds software that helps organizations train and enable their frontline teams, the people in factories, logistics, and service environments who are hardest to reach with conventional L&D. Our customers are manufacturers, industrial operators, and traditional enterprises.

As a key part of our marketing team, you’ll get to flex your strategic, research, and creative skills writing and creating content with two specific goals:

• Educate our audience (Thought leadership)
• Convert them (Acquisition)

You own both end-to-end.

You will create high-value content in the form of:

• Blog articles
• Case studies
• Landing page copy
• White papers

Collaborating closely with internal subject matter experts, you’ll use your storytelling superpowers to develop concepts and manage external production partners for shoots and videos.

AI is an expected part of your workflow. You leverage the speed and efficiency technology affords with the taste only humans possess to create credible content worth reading.

If you have a journalistic curiosity, understand B2B audiences, and know how to build a content engine from the ground up — let’s talk!

Qualifications

• You've produced content professionally and have a portfolio or examples.
• You have a journalistic mindset — able to interview subject matter experts to extract insights, hooks, and stories.
• You're fluent in German, comfortable writing and speaking it professionally.
• You’re also comfortable collaborating, presenting, and working at a professional proficiency in English.
• You’ve already restructured how you work around AI.
• Bonus: you've worked with or around frontline, industrial, or blue-collar audiences and understand operator priorities.

Requirements

• Translate frontline realities, industry insights, trends, analysis and product communication into content that resonates with buyers who don't live in generic SaaS marketing.
• Plan and produce content across formats (website, blog, video, social) that performs in both traditional search and AI answer engines.
• Use AI tools as your default production layer: drafting, repurposing, ideation, research.
• Produce German-first content (that’s also translated in English).
• Ensure brand tone of voice consistency and differentiation.

Benefits

• 400+ customers, Series A funded, below 2% churn.
• The product is a genuine must-have, which gives you real stories to tell.
• We're moving AI-first as a company and will actively help you get deeper into AI tooling.
• You're joining a GTM org that's still forming its shape, so what you build sticks.

Company Description

At doinstruct, you can make full use of your skills and play an active role in the further development of our start-up. We attach great importance to a positive working atmosphere, maximum transparency, communication at eye level, and support every step of your personal and professional development.

We embrace diversity and hire people based on their ability to perform a job. People of any race, gender, gender expression, sexual orientation, religion, age, disability, political opinion, or marital status are welcome at doinstruct.

For questions or remarks please reach out to our Talent Acquisition Manager, Leonard, at [email protected].