[Hiring] Content Manager @Exclusively Remote Gibor Group

Role Description

The Content Marketing Specialist is responsible for producing high-quality thought leadership content that supports B2B marketing and revenue growth. This role focuses on developing strategic, value-driven content including case studies, blogs, and whitepapers to drive brand authority, lead generation, and client retention for a US-based internal client.

• Develop and write high-impact thought leadership content such as case studies, whitepapers, blogs, and long-form articles.
• Conduct research and interviews to extract client stories and industry insights.
• Ensure content aligns with brand positioning, SEO best practices, and overall marketing strategy.
• Work closely with the Digital Marketing Strategist to plan and deliver content that supports campaign objectives and pipeline generation.
• Maintain consistent brand voice across all content formats.
• Optimize content for search visibility using SEO tools and keyword research.
• Track content performance and make data-driven recommendations for improvement.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.

Requirements

• Experience in one or more of the following sectors or environments: SaaS, Venture Capital, BPO, or BPaaS, FinTech, Big 4 public accounting, Investment Banking, or AI/ML-driven technology products.
• Previous roles with similar responsibilities and scale in B2B environments.

Preferred Qualifications

• 3+ years of B2B content marketing experience, preferably in a technical, financial, or high-growth environment.

Software & Tools

• HubSpot (CRM and marketing workflows)
• SEO research & optimization tools (e.g., SEMrush, Ahrefs, Moz)

Key Performance Indicators (KPIs)

• Deliver 8+ high-quality content pieces per month (mix of blogs, whitepapers, case studies).
• Maintain consistency, accuracy, and brand alignment across all deliverables.
• Support content-driven lead generation goals in collaboration with the marketing team.

Immediate Deliverables (First 30-60 Days)

• Launch the initial set of content assets, including priority articles, case studies, and whitepapers.
• Establish a content calendar aligned to campaign and SEO strategies.
• Ensure all content is optimized for search, readability, and audience relevance.