[Hiring] Content & Demand Generation Manager @Toolio

Role Description

We're hiring a Content & Demand Generation Manager to partner directly with the Head of Marketing on strategy and own execution across content, campaigns, and demand gen. This isn't a pure execution role. We want someone who can contribute to campaign strategy, pressure-test ideas, and come back with a plan, and who can also ship.

What You'll Do

• Demand Generation Strategy & Execution:
  • Collaborate with the Head of Marketing to develop campaign strategies, taking ideas from brief to full campaign architecture.
  • Contribute to channel mix decisions across organic, paid, email, and events.
  • Own end-to-end campaign execution, performance tracking, and optimization.
  • Support ABM in close coordination with sales.
• Content Distribution & Atomization:
  • Take each new piece of content and produce downstream assets across LinkedIn, email, and newsletter.
  • Manage the content library and distribution calendar. Identify gaps and keep the pipeline moving.
• Marketing Operations & Campaign Execution:
  • Build, segment, and send email campaigns in ActiveCampaign.
  • Maintain and improve nurture sequences across inbound, ABM, and re-engagement.
  • Support webinar and event operations end-to-end, from build to post-event follow-up.
• AI Workflow Adoption & Optimization:
  • Work within Toolio's existing AI-assisted marketing systems.
  • Use AI tools to increase throughput across content, campaign ops, and reporting.
  • Identify opportunities to build or improve workflows that reduce manual lift.
  • Stay current on AI tools relevant to B2B marketing and bring recommendations to the team.
• Analytics & Reporting:
  • Track demand gen performance across channels and surface findings that inform strategy.
  • Monitor web analytics, paid performance, and campaign efficacy.
  • Pull reports and maintain dashboards.

Qualifications

• 3–5 years of B2B marketing experience, ideally in SaaS or a high-growth startup.
• Demonstrated ability to contribute to campaign strategy, not just execute someone else's playbook.
• Hands-on experience with marketing automation; ActiveCampaign preferred but not required.
• Comfortable using AI tools as a core part of your workflow as a productivity layer you actively use and optimize.
• Familiarity with CMS tools (Webflow a plus), paid channels, and web analytics.
• Strong written communication; you can write a sharp email, a clear social post, and a concise brief.
• Organized and self-directed; comfortable managing multiple workstreams without a lot of hand-holding.
• A bias toward clarity and action; you'd rather move fast and course-correct than wait for a perfect plan.

Requirements

• Experience in B2B SaaS, retail tech, or a vertical with complex buying cycles (nice to have).
• Familiarity with ABM strategy and tools (nice to have).
• Experience building or iterating on AI-assisted marketing workflows (prompt engineering, tool chaining, automation logic) (nice to have).
• Exposure to Salesforce or similar CRM (nice to have).
• Figma/Canva, or basic design sensibility for asset production (nice to have).

Benefits

• Equal opportunity employer valuing diversity.
• No discrimination on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, or disability status.