[Hiring] Consultant Partnerships @World Food Programme

Role Description

The Global Performance Marketing Specialist sits within the Global Supporter Acquisition Team: a team of eight people responsible for recruiting supporters – primarily via paid search and Meta – transnationally across the English, French, Spanish, German and Arabic-speaking audiences. The purpose of this new role is to bring a channel-level perspective and ensure that each marketing channel is being optimized to deliver the best possible results globally.

Key Responsibilities

• Monitor and analyse channel-level performance data
  • Review channel performance daily in Tableau to check for any missing data
  • Identify and flag suspected data issues with the relevant teams to ensure timely resolution
  • Monitor key financial metrics at the channel level to identify and analyze trends and challenges
  • Explain shifts in channel-level financial performance via analysis of metrics across the funnel
  • Own and maintain naming conventions for each marketing channel to ensure data quality
• Coordinate the planning and execution of AB testing in each channel
  • Support campaign managers/coordinators to plan, prioritise and execute AB tests in Meta
  • Work closely with our media agency to optimise search activity via AB testing in Google
  • Run regular testing meetings to coordinate and align across the acquisition team
  • Maintain and promote a culture of data-driven performance marketing
• Support the team with Meta Business Suite expertise
  • Keep the team updated on Meta platform changes and best practices
  • Support campaign managers/coordinators and resolve any technical issues in Meta
  • Liaise with Meta to resolve ad rejections when escalation is required
  • Monitor Events Manager and flag any pixel or CAPI issues with the Tech team
• Support the management of paid search activity via our Media agency
  • Lead on day-to-day management of account-wide paid search activity via our media agency
  • Collate and provide team feedback on reporting received from the agency
  • Coordinate the briefing and execution of cross-cutting campaigns and projects
  • Participate in and contribute to strategy/planning meetings with the Team Lead and Account Lead
  • Ensure all quotes and POs are received on time and monitor spend versus forecast
• Work with the Business Intelligence Hub to deliver on data and dashboard needs
  • Produce high-quality briefs for the BI Hub and see them through to delivery
  • Plan ahead and prioritise to effectively traffic manage BI Hub requests
  • Serve as the team’s focal point with the BI Hub for questions and dashboard troubleshooting
  • Participate in the design of new dashboards and other BI Hub projects as required

Deliverables at the End of the Contract

• Each marketing channel has delivered on agreed fundraising targets.
• All data issues have been promptly identified, flagged and resolved.
• Any channel-level performance issues have been promptly identified and analysed.
• Team members and partner agencies have access to the data and dashboards they need.
• AB testing is effectively coordinated and communicated across channels and teams.
• Paid search priorities have been executed successfully in line with the roadmap.

Qualifications

• University degree in a relevant discipline, such as marketing or the humanities and social sciences.
• Minimum 4 years of work experience in digital and/or marketing, of which 3 must include digital marketing with strong focus on Facebook and Google advertising.
• Demonstrated experience in optimising digital marketing channels globally across multiple markets and languages.
• Demonstrated fundraising experience within a UN agency, with prior experience at WFP preferred.
• Demonstrated experience in collaborating with Tech and Business Intelligence teams on marketing tech and data.

Skills & Experience

• Expertise in Meta Business Suite, especially Ads Manager, Events Manager and Experiments.
• Advanced understanding of digital marketing and fundraising metrics.
• Advanced user of Tableau dashboards.
• Knowledge of Google Marketing Platform, especially Google Ads.
• Knowledge of AB testing in Meta and Google.
• Excellent organisation and prioritisation skills.
• Analytical skills and high attention to detail.
• People-oriented: a collaborative and supportive team player.
• Highly data-driven and results-driven.
• Creative thinker, with a solutions-oriented mindset.
• Proven success in an international environment.
• Strong stakeholder management and influencing skills.
• Flexible and adaptable to change.
• Available to work out of hours when required.

Languages

• Excellent command (C1 minimum) of written and spoken English.
• Proficiency (B1 minimum) in at least one of our other fundraising languages: French, German, Spanish or Arabic.