[Hiring] Commercial Marketing Manager @Informa Group Plc.

Role Description

We’re hiring a commercially driven, insight-led Commercial Marketing Manager (Contractor) to support the execution of high-performing campaigns across a portfolio of global B2B events. You’ll work across cybersecurity, fintech, and tech, helping us generate high-quality leads, support sales conversion, and hit ambitious revenue targets. This is a contract-based, remote or Riyadh-based role, ideal for a self-sufficient marketing expert who’s confident in owning campaign delivery and using data to steer performance.

• Deliver marketing campaigns on time, within deadline and at a consistently high standard.
• Support the marketing team to contribute 5-15% of total revenue (event-depending) through MQL generation and nurture.
• Use our tech stack to build automations, segment data, and report insights that highlight what’s working (and what isn’t).

Responsibilities

• Lead on the execution of multi-channel campaigns (email, content, digital, automation).
• Build audience segments and automations in CRM (Salesforce, Eloqua, or equivalent).
• Collaborate with the brand, attendee marketing, and sales teams to align marketing activity with pipeline goals.
• Report on campaign performance and provide insight-based recommendations for optimisation.
• Apply AI tools (like ChatGPT) to speed up content production and streamline repetitive tasks.
• Identify trends and opportunities for repurposing campaign assets across the portfolio.
• Support development of future marketing strategies based on campaign analysis and commercial performance.

Qualifications

• Bachelors Degree
• Proven B2B marketing experience (events, SaaS, or demand generation preferred).
• Expert-level experience with CRM systems and marketing automation, platform flexible but you must understand the fundamentals (segmentation, lead scoring, nurture flows).
• Data-savvy and insight-driven, you track what’s working and aren’t afraid to pivot.
• Hands-on campaign executor who’s comfortable working in a fast-paced, deadline-driven team.
• Confident in copywriting, building emails, and planning out campaign timelines.
• Collaborative and curious, someone who actively spots ways to improve cross-team workflows.
• AI-aware, you know how to use ChatGPT and other AI tools to improve productivity and output.

Requirements

• Experience working with Eloqua, Salesforce, Airtable, or similar tools (optional but nice to have).
• Prior experience in the Middle East or KSA markets (optional but nice to have).
• Exposure to paid media strategy or briefing (optional but nice to have).
• Fintech, cybersecurity, or tech industry knowledge (not required).

Benefits

• Please note that you will be employed on a consultant basis.
• This is a 12 month contract role only, thank you!
• We work hard to make sure life at Tahaluf is rewarding, supportive and enjoyable for everyone.
• We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen.
• We don't just accept difference, we celebrate it. We welcome applicants from all backgrounds and circumstances and base hiring decisions on relevant qualifications and merit.
• We are proud to provide a disability-friendly environment. If you require any support or adjustments to participate in our interview or selection processes, please let us know.