[Hiring] Commerce Lifecycle Marketing Manager @GoDaddy

Role Description

This is a remote position, so you’ll be working remotely from your home. You may occasionally visit a GoDaddy office to meet with your team for events or meetings.

What you'll get to do:

• Own lifecycle email campaigns end-to-end, setting strategy and acting as a thought partner to define objectives, target audiences, segmentation, and messaging.
• Lead brief development, copywriting, and creative direction, and drive execution across build, QA, launch, and post-campaign analysis for continuous optimization.
• Build and deploy campaigns in SFMC, including data extensions, dynamic/personalized content, and basic automations.
• Use basic SQL to define, validate, suppress, and measure audiences, ensuring accurate targeting and measurement readiness.
• Partner closely with Product, PMM/GTM, Design, Analytics, and Engineering to translate business goals into effective briefs, launches, performance insights, and an experimentation roadmap.

Qualifications

• 6+ years of experience in email/lifecycle marketing, building campaigns from the ground up using a marketing automation platform (preferably Salesforce Marketing Cloud) for US audiences.
• Proven end-to-end ownership from concept to launch (brief → copy/creative → build → QA → deploy), with strong project management and stakeholder communication skills.
• Strong copywriting, creative direction, and lifecycle marketing strategy mindset to deliver high-quality, high-performing email campaigns.
• Working knowledge of SQL for audience selection and validation (joins, aggregations, suppression, data QA).
• Analytical and experiment-minded, with the ability to define success metrics, interpret results (conversion, revenue, retention, CTR, deliverability), and turn insights into clear actions.

Requirements

• Experience in MessageGears.
• Experience in the payment processing or e-commerce industry.

Benefits

• Paid time off.
• Retirement savings (e.g., 401k, pension schemes).
• Bonus/incentive eligibility.
• Equity grants.
• Participation in our employee stock purchase plan.
• Competitive health benefits.
• Other family-friendly benefits including parental leave.

Company Description

GoDaddy is empowering everyday entrepreneurs around the world by providing the help and tools to succeed online, making opportunity more inclusive for all.

GoDaddy is the place people come to name their idea, build a professional website, attract customers, sell their products and services, and manage their work. Our mission is to give our customers the tools, insights, and people to transform their ideas and personal initiative into success.

At GoDaddy, we know diverse teams build better products—period. Our people and culture reflect and celebrate that sense of diversity and inclusion in ideas, experiences, and perspectives.

GoDaddy is proud to be an equal opportunity employer. GoDaddy will consider for employment qualified applicants with criminal histories in a manner consistent with local and federal requirements.