[Hiring] China Recruitment Officer @Grok Global

Role Description

The China Recruitment Officer (Digital) will work remotely and will be fully dedicated to representing the University. The Officer will work with the China Recruitment team to support in-country recruitment activities through the University's digital presence across Chinese social media channels and undertake various projects to help promote the brand across all recruitment channels, including teaching partnerships. Approximately 80% of the role will focus on providing marketing support.

• Develop and execute Chinese social media strategies and content plans, guided by a senior member of the China Recruitment team.
• Support the China Recruitment team in managing the University’s Chinese social media accounts, including:
  • Producing, scheduling, and publishing content across various platforms.
  • Producing analytics reports to monitor performance.
• Source required information from relevant internal and external stakeholders and support the development of tailored digital assets and content for various platforms, including stories, posters, images, and videos, in alignment with the strategic marketing and recruitment plan.
• Actively engage with followers and respond to comments, messages, and enquiries on Chinese social media platforms.
• Identify common student queries and liaise with colleagues to manage relevant materials, including presentations and webpages, to help address these queries.
• Liaise with relevant UK-based colleagues to ensure information is accurate and up to date.
• Translate materials between English and Chinese, and write original content for marketing and communications collateral, including:
  • China microsite
  • Agent communications (e.g. newsletters)
  • Brochures, flyers, and banners
• Stay up to date with the latest Chinese social media platforms and trends, and share insights on the Chinese social media marketing landscape with the Recruitment team.
• Lead the production of University merchandise to support recruitment activities and monitor stock levels.
• Provide other support as required, such as attending recruitment events and supporting alumni activities.
• Undertake other duties as required.

Qualifications

• Knowledge of Chinese social media platforms, including their unique features and best practices.
• Relevant experience in marketing, digital marketing, recruitment, or Chinese social media is desirable.
• Experience managing Chinese social media accounts and creating digital content would be an advantage.
• Strong technical skills in image and video creation, editing, and management.
• Bachelor’s degree with strong academic performance.
• Strong English fluency, with proficiency in business writing and excellent reading, speaking, writing, and listening skills.
• Study or experience abroad is strongly preferred.
• Voluntary or other life experience that demonstrates creativity, hard work, persistence, or drive to succeed.
• University of York alumni will be a plus.
• Experience representing a well-known institution will be a plus.
• Knowledge of the international education industry will be a plus.

Individual Qualities

• Strong communication skills, the ability to empathise with others, and strong customer sensitivity.
• Strong organisational and record-keeping skills, with the ability to track and record data and trends.
• Good IT skills, including Microsoft Office.
• Excellent written, verbal, and presentation skills.
• Flexibility, adaptability, and the ability to work on own initiative and as part of a team.
• Ability to multitask and manage a balanced agenda.
• Strong attention to detail.
• Willingness to undertake business travel.