[Hiring] Chief Marketing Officer @The Ward Law Group, PL

Role Description

The Ward Law Group is looking for a transformational, hands-on CMO to lead this next chapter of growth — someone who can build a national brand, scale a high-performing team, and turn marketing data into business results.

What You'll Own

• Marketing Strategy & Growth:
  • Build and execute a national marketing strategy that scales revenue and brand reputation across multiple states.
  • Own the full funnel: paid media, SEO/SEM, PR, TV/radio, influencer, community outreach, and brand storytelling.
• Team Leadership:
  • Lead and grow a team of 15–25+ marketers (social, digital, paid, creative, content).
  • Hire, mentor, and build internal career pathways for top talent.
• Performance & Analytics:
  • Define and track KPIs across all campaigns — CAC, CPL, cost-per-signed-case, and ROI.
  • Build dashboards and reporting cadences that drive weekly/monthly strategic decisions.
• Multicultural & Multi-State Expansion:
  • Localize and adapt campaigns for Miami, Orlando, NYC, and Texas markets — including bilingual (English/Spanish) audiences.
  • Navigate state-specific Bar/legal advertising compliance requirements.
• Budget & Vendor Management:
  • Own a $10M+ annual marketing budget.
  • Negotiate vendor/media contracts and hold partners accountable to ROI.
• Executive Partnership:
  • Sit on the Executive Leadership Team and translate marketing performance into business strategy for firm leadership.

Qualifications

• 10+ years in senior marketing leadership (CMO, VP, SVP) with 7+ direct reports and teams of 20+.
• Track record scaling marketing in a company that grew from $50M to $250M+, with 30%+ YoY growth.
• Managed $10M+ annual budgets with demonstrable ROI.
• Deep, full-funnel expertise: SEO, Google Ads, Meta, TikTok, YouTube, TV/radio, PR, influencer.
• Experience with Salesforce, CallRail, Google Analytics, and AI-driven marketing tools.
• Experience in a regulated industry (legal, healthcare, insurance, financial services) — you understand compliance and reputation-driven acquisition.
• Bachelor's degree in Marketing, Business, or related field (MBA strongly preferred).
• Strongly preferred: Bilingual English/Spanish, experience marketing to Hispanic/multicultural audiences, multi-state expansion experience.

Requirements

• Competitive salary commensurate with experience.
• Professional development and continuing education support.
• Collaborative, growth-oriented team environment.
• Medical, dental & vision.
• Hospital plans.
• 401(k) Retirement Plan – Pre-tax and Roth post-tax contributions available.
• Life Insurance (Company paid Basic Life and AD&D as well as voluntary Life & AD&D for the employee and dependents).
• Company paid short and long-term disability.
• Health & Dependent Care Spending Accounts (HSA & DCFSA).
• Employee Assistance Program.
• Tuition Assistance.
• Paid time off and paid holidays.

Benefits

• Flexible work location: remote, Miami Lakes HQ, or our NYC office.
• A seat at the executive table in a firm scaling toward $250M+, doing work that changes lives.