[Hiring] CF User Customer Journey, Lead Nurture, and Conversion Manager @Together Light

Role Description

As the CF User Customer Journey, Lead Nurture, and Conversion Manager, you will focus on creating and optimizing customer journeys. You won't be buying media or creating external ads - that's someone else's job. What you will do is to get those quality new leads to be engaged and to buy.

• Manage campaigns that guide users from onboarding to loyalty, using automation and segmentation to drive engagement.
• Optimize each stage of the user experience with a strong focus on retention, conversion, and lifecycle performance.
• Collaborate across teams to ensure consistent, data-driven communication that supports business growth with actionable insights.

Key Responsibilities

• Customer Journey Mapping: Develop and maintain a deep understanding of the customer journey, keeping it documented visually and in text. Identify key touchpoints and opportunities for engagement throughout the entire lifecycle.
• Segmentation & Targeting: Segment the customer base based on demographics, behaviour, intent, payment history, lifecycle stage & other relevant criteria. Create tailored messaging strategies and conversion funnels for each segment.
• Emails / SMS / Push notifications / In-App Messaging / Pop-up Marketing: Develop and execute campaigns that align with different stages of the customer lifecycle.
• Personalization at Scale: Leverage data to implement personalized marketing strategies to deliver relevant content and offers based on customer behavior, preferences, and demographics.
• Automation: Utilize marketing automation tools to set up and optimize automated campaigns, ensuring timely and personalized communication.
• Data Analysis & Reporting: Track KPIs across activation, engagement, retention, and conversion. Analyze customer data to track performance and provide actionable insights.
• Cross - Channel Integration: Ensure a seamless and cohesive customer experience across multiple channels and devices.
• Testing and Optimization: Conduct A/B testing and other experiments to optimize messaging, timing, and content to improve overall campaign effectiveness.

Qualifications

• At least 3 years of experience managing the customer journey from post-signup through purchase, ideally in a product marketing role.
• Strong proficiency in Google Sheets for tracking data, analyzing metrics, and reporting results.
• Excellent verbal and written communication skills to effectively collaborate with partners and internal teams.
• Proven ability to map customer journeys and run cohesive campaigns across the user lifecycle.
• Strong focus on ensuring accuracy and success across lifecycle performance metrics.
• Proficiency in using marketing automation tools like Customer.io, Braze, HubSpot, Klaviyo, or custom CRMs.
• Comfortable using data to track the performance of lifecycle marketing campaigns, identify trends, and provide actionable insights.

Benefits

• Full-Time, Remote position.