Role Description
The E-commerce Category Specialist is responsible for driving the online performance and growth of assigned product categories. This role involves:
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Optimizing the online customer experience
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Managing product presentation and information
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Analyzing performance data
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Collaborating with cross-functional teams to achieve sales targets and enhance profitability within the e-commerce channel
The ideal candidate will possess a strong understanding of e-commerce best practices, market trends, and consumer behavior, coupled with excellent analytical and communication skills.
Qualifications
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Minimum of 2 years of experience in category management, preferably within an e-commerce environment
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Experience in retail buying, merchandising, or digital marketing can also be valuable
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Bachelorβs degree in Marketing, Business Administration, E-commerce, or a related field
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Strong understanding of e-commerce platforms, functionalities, and best practices
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Excellent analytical skills with the ability to interpret data, draw conclusions, and develop actionable recommendations
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Strong organizational skills and the ability to manage multiple projects simultaneously
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Excellent communication, presentation, and interpersonal skills
Requirements
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Partner with the manager to implement comprehensive e-commerce category strategies aligned with overall business objectives and online sales targets
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Collaborate with merchandising and buying teams to influence product assortment and productivity
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Ensure merchandising is aligned with best practices and executed in a timely manner to ensure an intuitive and engaging shopping experience
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Maintain effective product categorization, filtering, and navigation to enhance user experience
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Ensure product information accuracy and consistency across all online touchpoints
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Track, analyze, and report on key category and brand performance metrics (e.g., sales, conversion rates, average order value, traffic, bounce rates)
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Monitor competitor activities and adjust strategies as needed
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Work closely with buying/merchandising teams to align online and offline strategies and ensure optimal product availability
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Collaborate with the digital experience teams to implement website enhancements and resolve technical issues
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Field ad hoc requests, present findings, and proactively deliver recommendations that inform strategy
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Synthesize large data sets into digestible takeaways that drive action
Benefits
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Comprehensive benefits package for all eligible full-time employees (including medical, vision, and dental)
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An amazing employee discount
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Medical insurance
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Dental insurance
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Vision insurance
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401(k) retirement plan
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Basic life insurance
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Supplemental life insurance
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Disability insurance
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A variety of additional voluntary benefits (such as critical illness, hospital, and accident insurance)