[Hiring] Campaign Marketing Manager @Twinkl

Role Description

We are looking for a hands-on Marketing Manager to build and grow Twinkl Family's parent proposition in the United States. You will have strong foundations to work from, including Twinkl's content, customer data, technology, and the experience of our central Families team in more established markets. Your job will be to:

• Determine what should be adapted for US parents.
• Identify what needs to be built locally.
• Create a proposition that parents understand, value, and continue using.

The US parent segment is at an early stage, so this role offers meaningful ownership. You will:

• Develop customer journeys.
• Launch campaigns.
• Improve the onsite parent experience.
• Build the insight loop that guides future decisions.

This is a practical role for someone comfortable moving between planning, writing, execution, analysis, and iteration. You will report day to day to the Head of USA Marketing and work closely with the Commercial Director, Twinkl Family.

Qualifications

• A proven track record as an independent self-starter who builds, launches, and manages campaigns end-to-end without relying on supporting staff or delegation.
• Solid experience with lifecycle/CRM marketing — segmentation, triggered journeys, marketing automation platforms.
• Retention and onsite optimization experience in a subscription or D2C business.
• Real familiarity with the US education and parenting landscape.
• Strong writing and communication skills with a good eye for brand consistency.

Requirements

• Comfortable running experiments, reading the results honestly, and moving on from what doesn't work.
• Good judgment on when to use what's already proven elsewhere versus build something new for the US.
• Enough comfort in a CMS to make basic site changes (banners, nav, landing pages) without needing a developer every time.

Benefits

• Robust compensation and benefits package.
• 15 days of paid time off (PTO) annually plus 13 federal holidays.
• Accrued paid sick leave.
• 401K employer match.
• 100% employer-funded healthcare plan (Blue Cross Blue Shield), with additional spouse and dependent contribution.
• Life insurance coverage fully funded.
• Diversity, inclusion, and belonging initiatives.
• Continuous Professional Development (CPD) opportunities.
• Collaboration across continents with a global team.